30.08.2008 by Zoltan

Everything Matters by Panasonic

Warning! Shameless self-promotion!

Everything Matters is much more than a consumer-facing website. It is the entire comms platform for Panasonic Europe through to 2010. At its most basic Everything Matters is a content portal or hub, created to be a central repository for the various amazing brand stories that Panasonic has to tell, but has yet to do so.

The content was conceptualised to be varied in both form and depth - sitting somewhere between a print ad and a website. In other words, some information but with the visceral impact and simplicity of a print ad, aided where possible by interactivity.

Both in style and approach, it is a radical departure for Panasonic. There is very little product detail on the site and the soft gradients on white were dispensed with for a more tactile and human art direction. Major battles that we fought very hard to win.

Created by de-construct.

17.12.2007 by Zoltan

This is fucking loco…

Scarface, everyone’s favourite movie, right? You reckon you know a few of the lines huh?

Well you don’t know shit compared to Joseph Leibovic, founder of L.A. Pop Art. Why? Because you didn’t take the entire 300 page script and painstakingly handwrite it out in different colours to form not one, but several, scenes from the movie (and other’s such as the Godfather), using a technique known as Micrography. Well did you?

07.12.2007 by Zoltan

Real 3D type always looks good

What more do i need to say? I can only hope the speaker up in front of this was as engaging as the type itself…

31.07.2007 by Zoltan

See what you hear

Really nice art direction here using hand-illustrated typography to bring to life the onomatopoeia of very visual, albeit everyday, things. The copy at the bottom of the ads ran: “Blind see what they hear. Help them to see more. Braille League” which personally I think is weak and confusing as braille (at least in my experience) is a very silent thing…

via i believe in adv

02.05.2007 by Zoltan

Weight Series

One for the type nerds… this is a series of shirts by Blanka where the weight of the font determines the size of shirt - and thus cheekily points to the weight of the user. Quite subtle, über nerdy, and something my CD would definitely wear!

05.04.2007 by Zoltan

Personal Pies

Personal Pies is a project that abstracts one person’s everyday life into accountable bites/bytes of of information in an attempt to provide “an audit of my life so far”.

I think this is a really interesting idea, and is not at all unlike Feltron’s brilliant personal annual report - although not as well designed. The desire to quantify the minutiae of life in a corporate-esque way speaks volumes of our society and the increasing measure-ability of the world in general.

13.02.2007 by Zoltan

Helvetica alternatives

Love it or hate it, helvetica is to design what rice is to most of Asia. But say you want to be just a tad different without stepping out into the lawless zone of headline fonts, then this list of alternatives to the great H might be worth a quick visit.

What would be really cool (read: super type-nerdy) would be to lay all these on top of one another at various opacities and stand around debating the merits of one bowl over another. Or maybe not…

via Mark Swift

06.10.2006 by Zoltan

He was there

One more for the graphic nerds, here is a flickr set of ideo locators - aka “You are here” symbols - from all over the world, as collected by Timo from the previous article. I always was fascinated by that little plane you get to look at only when you’re in a plane…

06.10.2006 by Zoltan

Get hot for beziers!

Basic typograpy is something that I believe everyone involved in any type of communication should be aware of (and in my mind anyone sat in front of a computer all day falls into this category). Here’s a beautifully simple page of these rules in sketch form. Now all you powerpoint-ers have no excuse!

08.08.2006 by Zoltan

Helvetica (The Movie)

As a designer you either love it for its elegance and diversity in weight, or you hate it for its over/mis-use and its general lack of thought. Whatever you’re position, this new feature length doco about the world’s most famous typeface looks not be missed.

Billed as “an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about the choices and aesthetics behind their use of type.” It sounds like typography 101 for the masses, and if that’s the case I only hope it helps the designer’s cause when it comes to choosing something other than helvetica!!!

Check it out here.