12.07.2008 by Zoltan

Through the eyes of a master

4Creative are simply awesome. To advertise the Kubrick season beginning this week, they’ve recreated the set of Kubrick’s ‘The Shining’ with mind-boggling attention to detail. The ad becomes a behind-the-scenes romp via all the main characters, resolving on ‘you’ being handed the script as the famous tricycle scene is about to be shot.

Its compulsive watching if for nothing else but to appreciate the sheer scale of a feature film. The ad itself was shot in one take as well which makes it all the more beautiful and breathtaking. Unfortunately its not embeddable, but you can watch it here.

23.05.2008 by Zoltan

GTA4 Staying Alive

User-generated (in its loosest sense) GTA4 mashup, which is only really a new soundtrack. But it fits so perfectly that you wonder why the agency didn’t think of this? Surely the rights couldn’t be too much for Rockstar? Just like Cadbury’s Gorilla, spend what you have to spend on the track. After all, there’s no talent cost is there?

via digital examples

25.02.2008 by Zoltan

PicLens

PicLens is something very very special. Quite simply its a better way to search for images. A browser add-on, it uses the metaphor of a never-ending wall to display image results from google (or flickr) in a more natural way than simply by ‘page’. The infinite non-space of PicLens makes the act of searching for images a joy.

I think their brief must’ve been to re-create the experience of lightbox - where there is nothing apart from the image to distract your attention - and mash it up with everything that’s beautiful about digital.

And its surprisingly FAST! Actually its faster than normal because of the way it constantly grabs the forthcoming images. So by the time you want to see more, they’re already loaded. Brilliant! FYI its heaps better in Firefox.

31.01.2008 by Zoltan

Obey Obama

Yesterday Obey released his endorsement poster for Obama (left). Which is great, as I love Obey’s style and I certainly hope that Obama wins - because he might actually change the rotten institutions of American politics rather than just keep the status quo.

But then today, quick as lightning, someone has gone one step further and created a text-generator using the very same image (my version, right). You can only guess at what’s going to happen when the Clinton’s get their hands on this, but at the end of the day it will be Obama’s campaign that wins, because no matter what anyone writes underneath, it’ll still be his face that everyone sees first and associates with Obey’s original messages of “Hope” and “Progress”.

And while we’re on the subject YouBama has just launched which is essentially a user-gen video endorsement site for the main man. So get upping and add to the groundswell of opinion for a (radical) change in USA Inc.

obey obama - via CR yesterday
obey generator - via yacco today
youbama - via ad lab

11.01.2008 by Zoltan

Louis Vuitton stairs

What do you get when you mash-up a staircase with thousands of LED’s? None other than this staircase at Louis Vuitton on Via Condotti, Rome. Imagine the possibilites!?!?! All they need to do is integrate an SMS shortcode onto the window and they’ve got a super-sticky branded experience with massive PR appeal. C’mon, its not like LV is short of cash…

17.12.2007 by Zoltan

God’s eye view

Mash-up Google Earth and the Bible and what you’d end up with is something along the lines of “God’s Eye View”. These deceptively simple, yet immensely powerful representations of the biblical stories we all know bring them aesthetically up-to-date for the internet generation. Fantastically simple work from Australia’s Glue Society.

via CR

11.10.2007 by Zoltan

Nike Retail 2007

Check these awesome Nike Retail posters out. They very impressively create the illusion of flat 3D space favoured by the Russian Constructivsts but actually using 3D objects to begin with, but then photographing them back into 2D… Ahhhh, its all a bit too po-mo for me… The short story is they’re lovely :) Photography courtesy of Maurice Scheltens, art direction by Liesbeth Abbenes.

11.10.2007 by Zoltan

A few good creative men

Although I find the concept of writing ‘ads’ to be slightly prehistoric (or at least pre web 2.0), I’ve certainly felt like this a few times towards the ’suits’ of our industry. lol :)

28.09.2007 by Zoltan

TiltViewer

You like Flickr, right? I mean who doesn’t? And you also like 3D? Holy fuck you’re going to love TiltViewer. Nothing you haven’t seen before, but doesn’t everything just look better in 3D?!?!?!

via swifty

16.08.2007 by Zoltan

Facebook mapped RL

Interesting article on the BBC about a new Facebook app called Cityware that “tracks encounters in the real world via Bluetooth” in order to help you “find out more information about ‘familiar strangers’”. The stated ambition of the project is to “have mobile phones alert each other when in the proximity of another Facebook user who shares common interests or common friends”. hmmmmmm, bears more than just passing resemblance to this quote don’t you think? :-p

03.08.2007 by Zoltan

Tea Partay - Part II

Exactly a year ago today, Smirnoff released their awesome “Tea Partay” rap spoof. It was hilariously incisive and funny, and if you don’t know what i’m talking about, check it out here. Anyway today they released the sequel (above), where the West-coast view gets an airing.

Tapping into the east/west hip-hop divide is actually a conceptually watertight idea, but its just a shame the end result is nowhere near as good… Not the song nor the directing / editing, nor the lyrics themselves live up to their predecessor. Or perhaps its actually an intentional nod to the weak dialogue the ‘hillz’ are so globally famous for? Who knows, but its worth a look either way. You can see some more viral activity around the campaign here.

via adverblog

26.07.2007 by Zoltan

5 seconds

5 Segons (5 Seconds in english) is a really lovely little idea that takes a ubiquitous cultural object (in this case the youtube scrubber) and through the sheer simplicity of the idea, repurposes it to become something entirely different. The ambient sound and lack of any voiceover only reinforces the message of it not being a big deal.

via adverblog

28.06.2007 by Zoltan

Skate = beat

This is a nice little piece of motion, well shot and well edited. Also very good if you like percussion-based music ;)

13.06.2007 by Zoltan

Cinema Redux, in motion

Now I thought that was really fucking cool (and it is!) until I got sent this link (courtesy of Oli Shaw) to the work of Daniel Shiffman. He’s essentially taken the Cinema Redux concept into the 4th dimension.

Yes, you heard right. He’s attempting to show every frame of the movie simultaneously in motion… I’m not certain I’ve explained that very well, but you have to check the video to get an idea. Its simply insane!

But what I think is really interesting is how natural this bombardment actually feels. In our ADD / super-saturated / MTV world, it seems we have become accustomed to this ability to take in so much information.

For the techies amongst us, he’s got 6 screens showing 3,264 frames at any one time ( = only about 2 minutes of the film), and as he says “So I just need, say, 200 or so more screens to show all 130,000 frames of the movie”. He’s running 3 Mac Pros with 8gb of RAM each and STILL its crashing after 5 minutes!

Anyway, back to my strata/layer research…

06.06.2007 by Zoltan

The Vader Project

Apart from the whole vinyl toy phenomenon, we’ve had footballs (was it adidas or nike?), BMW cars in the 80’s, and now the Vader helmet. The Vader Project gets artists and designers from across the globe to paint the iconic mask. The results range from hilarious to plain awful, but there’s something strangely attractive about a pink Vader helmet inscribed with “voices in my head”…

via Mark Swift