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30.06.2009 by Zoltan 
Batman VS Joker BBoy
Interactive youtube vids have been around for sometime now, and whilst there have been some notable exceptions – boone oakley and Youtube Street Fighter – the majority of them are pretty crap.
Cue the ultimate BBoy battle between arch-enemies ‘the’ Batman and the Joker. It takes the Street Fighter concept several steps further in terms of both interactivity as well as out-and-out production values.
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25.06.2009 by Zoltan White Void Folio
White Void’s (new?) folio is perhaps the most elegant use of Papervision I’ve ever seen. As an interface, it feels like the future simply because it is so damn intuitive. Oh, and the work’s not bad either :-p
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07.09.2008 by Zoltan Lateral thinking
In Australia, Stella Artois is the king of premium beers. But like any brand, they wanted to sell more (of course). They needed to up their game, and created a new sales team to focus on it. And of course, they needed some marketing materials to help them do the selling. So far, so traditional.
But the sales team didn’t really know about the legacy of the brand and the long association with film, especially in the UK. Instead of a series of sleep-worthy PowerPoints, they were each given a customised PSP loaded with film content. Not only could they educate themselves, but they could educate the bar owners as well. And importantly, have some fun doing it.
And it worked (from after the jump) – “analysis has shown that every sales representative who was given a PSP met all their sales targets for the relevant quarter. Anecdotal feedback also confirmed that without exception, the PSP was regarded as the best sales presenter ever received. As a result, Foster’s is now reviewing further rollout of the tool.”
This is a great example of an agency, in this case Lowe Rivet, stepping back from the brief and thinking about what needs to be achieved and by whom. Again, in digital we’re often too proud to offer clients ready-made solutions. But custom is not always king. Often – and increasingly more so as every single facet of digital possibility has a web 2.0 offering – it just makes sense to take something pre-engineered, and tweak it as required.
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02.09.2008 by Zoltan Everything Matters wins the FWA
Warning! More shameless self-promotion… 2 days after it launched and Everything Matters has already won the FWA! That’s gotta be a record turnaround!
UPDATE! Everything Matters makes the front page of Creativity Online as the Interactive Pick of the Day 05.09.2008
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30.08.2008 by Zoltan Everything Matters by Panasonic
Warning! Shameless self-promotion!
Everything Matters is much more than a consumer-facing website. It is the entire comms platform for Panasonic Europe through to 2010. At its most basic Everything Matters is a content portal or hub, created to be a central repository for the various amazing brand stories that Panasonic has to tell, but has yet to do so.
The content was conceptualised to be varied in both form and depth – sitting somewhere between a print ad and a website. In other words, some information but with the visceral impact and simplicity of a print ad, aided where possible by interactivity.
Both in style and approach, it is a radical departure for Panasonic. There is very little product detail on the site and the soft gradients on white were dispensed with for a more tactile and human art direction. Major battles that we fought very hard to win.
Created by de-construct.
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17.06.2008 by Zoltan Interactive YouTube
Something big is happening on YouTube. Something which is fundamentally going to change the way you and I use it. They may not look like much, but the newly added annotations allow you to embellish videos and even make them interactive.
Imagine the possibilities. Truly interactive narratives. User-defined endings. And even games (the example after the jump). Unfortunately the embed function doesn’t work, so you’ll have to jump over to check it out.
via Digital Examples
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10.06.2008 by Zoltan Uniqlo, the statisticians wet-dream
It all started with their collaboration with yugop. And wether you like their generic clothes or not, it seems that Uniqlo cannot put a digital foot wrong.
Their latest site Uniqlo Try is like a questionnaire on too-much protein shake. It uses videos of their customers within a PV3D engine to represent abstract data visualisation – thus making sense of the questions and bringing to life the statistics.
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20.12.2007 by Zoltan A photographic heartbeat
Beautiful interface design and typography define the work of Jonathan Harris, and his latest piece The Whale Hunt is no different – though it is more about defined narrative than his previous (mashup) work.
Harris explains: “I documented the entire experience with a plodding sequence of 3,214 photographs, beginning with the taxi ride to Newark airport, and ending with the butchering of the second whale, seven days later. The photographs were taken at five-minute intervals, even while sleeping (using a chronometer), establishing a constant “photographic heartbeat”. In moments of high adrenaline, this photographic heartbeat would quicken (to a maximum rate of 37 pictures in five minutes while the first whale was being cut up), mimicking the changing pace of my own heartbeat… Each viewer will experience the whale hunt narrative differently, and not necessarily in a linear fashion, constructing his or her own understanding of the experience.
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10.09.2007 by Zoltan everyone deserves a bit on the side*
About a year ago, a strange thing happened amidst the rubble of broken dreams and the boozers of East London. Two pilgrims to this savage land decided to pool their industry experience, raw talent and shamelessly egotistical aspirations. After much beardstroking and arguing, the-affair was born.
Slightly more intelligent than your average brand, our graphic tees are influenced by subjects that delve a little deeper than your standard pop-references. Too high-brow? Actually, we’ve just got a little more faith in our customers.
the-affair, because everyone deserves a bit on the side.
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As some of you know myself and Señor Black have just begun a tee-shirt brand called the-affair. So do me a favour and check out the site. If you like it, or even better if you don’t, i’d love some feedback. We’re really interested in any thoughts whatsoever.
*Warning, shamless piece of self-promotion
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05.09.2007 by Zoltan Colin McRae
I always like a good interface (damn I should put that on a tee!), and the Colin McRae series has always been spot on – characterised by lots of white space and really strong typography. In fact the preloader on my old folio was an homage to the PS2 version, WRC rally.
Anyway I digress… Check the video above, which I can only assume is for the latest installment in the series. I love the idea of a pyramid of content, and the way z-space is used to navigate the content options within each. The ribbons of content traversing z-space are just the icing on the cake for me!
It got me thinking, that console (or any game for that matter) interfaces are an interesting x-over between the realms of interaction and motion – in a way that the web simply cannot be… Rockstar here I come!
via adverblog
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24.05.2007 by Zoltan reacTable
The reacTable is a thing of true beauty and tactility. Created by the Music Technology Group at the Pompeu Fabra University in Barcelona, its one of the coolest pieces of new tech I have ever seen.
They describe it as “a collaborative electronic music instrument with a tabletop tangible multi-touch interface”. You kind of have to watch the video to understand what this means, but the simple version goes like this: ‘fucking amazing’! Essentially it demystifies the production of sound, but apart from this invaluable educational aspect, its a truly interactive thing which just makes you want to play with it more and more. this is the golden aim of physical computing made real.
NB to all you trance producers out there, if this ever gets into the mainstream you’re going to be completely fucked ;)
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06.10.2006 by Zoltan Yugop and Uniqlo
While we’re on the subject of interfaces, Yugop’s new work for Uniqlo deserves a big mention… Just the other day I was again admiring Sumona’s ‘information’ project, and was wondering if it was dynamic or pre-defined… Well, then along comes Yugop and… of course it can be dynamic. Check out the ‘Uniqlo explorer’… The man is a dead-set legend…
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