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15.08.2008 by Zoltan 
LHC Rap
I’m currently reading Parallel Worlds: A Journey Through Creation, Higher Dimensions, and the Future of the Cosmos by Michio Kaku. Though credited with making theoretical physics accessible, its clearly a relative concept because I don’t understand even the half of it. Thankfully some crazy cats at the LHC do, and what better way to connect with the disenfranchised youf than to rap about it? This is so geeky its beyond awesome :)
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12.07.2008 by Zoltan The future of DJing?
Seeing this makes me think of how my mother used to think spinning vinyl was ‘just not how you make music’. Nostalgia for real wax aside, it seems to me that this is a bit too clinical and (potentially) takes a lot of the skill out of DJing. Almost like being able to see the waveform is cheating, as you no longer need to ‘feel’ the music.
But in time i’m sure kids will grow up knowing that they can touch any screen, and expect it to react. Then this will be OK, and we will most certainly be in the future. Or maybe that will be when someone ports this software to the iPhone and tells Andrew Andrew (of the legendary NYC iPod parties) about it?
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10.07.2008 by Zoltan What was I thinking?
I love the simplicity of this graphic, which neatly sums up my waning love for virtual friends. Although I still have my profile, I use Facebook now almost exclusively as an advertiser. And for this its absolutely awesome (though expensive at times). Anyway I just had to get it out there - I’m not in love with Facebook anymore. Phew. I feel better already…
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10.07.2008 by Zoltan Batman heats up on 10.07.08
The Dark Knight is almost upon us, and it seems the marketing campaign to end all marketing campaigns is only getting warmed up. 10 PM today seems to be a big event, as seen by the countdown at whysoserious.com - one of the plethora of links within the ARG.
For example, there’s a new group called the C.F.B (Citizens For Batman), with their own recruitment video leaked on youtube. They even put the Bat signal on buildings in both Chicago and NYC.
But if you really want to see how deep the rabbit hole goes, then head on over to the wiki, where you’ll find things like email accounts from the Gotham Police as well as the Gotham Bank, fortune teller tickets edited by the joker which are codes to a map of the city (see the images below), text messages sent by human resources people and only god himself knows what else.
Honestly my head physically hurts considering the breadth and depth of this campaign. I would love to meet the team behind this. I can only suspect its actually The Architect from the Matrix. No one else could possibly keep on top of all of this…
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17.06.2008 by Zoltan Interactive YouTube
Something big is happening on YouTube. Something which is fundamentally going to change the way you and I use it. They may not look like much, but the newly added annotations allow you to embellish videos and even make them interactive.
Imagine the possibilities. Truly interactive narratives. User-defined endings. And even games (the example after the jump). Unfortunately the embed function doesn’t work, so you’ll have to jump over to check it out.
via Digital Examples
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30.05.2008 by Zoltan Want to see the future?
Well, not really ’see’ the future so much as read about it, courtesy of IBM’s labs. The Next 5 in 5 is a quick 5-minuter about the 5 biggest changes over the next 5 years, like your food getting its own passport (no lie)!
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07.03.2008 by Zoltan Content stomps style in the Secret Wars Grand Final
As you know last Friday was the Grand Final of Secret Wars and I’m stoked to say that Wen completely wiped the floor with Odisy. Pics below…
With one judge each, it was decided on the crowd vote and I’m sure Odisy will put it down to Wen having more crew or something else. But the funny thing is that Odisy was so certain he’d win, and his piece so arrogant and juvenile in its simplicity (I’m not talking about line here, but content) that it was poetic justice for “the unkown art fag” to annihilate the old-skool graff boy. Goes to show that thought / insight / content always stomps style.
Big up Wen!
For those that weren’t there, the cap on Odisy in Wen’s piece was the one he was wearing that night, as were the glasses.
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26.02.2008 by Zoltan Sound of Colour
Sound of Colour Is a new campaign from Gap.
Although it is a shamelessly direct copy of the brilliant adicolor campaign, I still think its interesting from the perspective that they are funding the creation of real content (5x songs and accompanying music videos) but only licensing it for the duration of the campaign. After that, the artists are free to use the music as they wish. Not sure if this is part of a wider trend, but it certainly feels more ‘real’ and less like marketing than normal.
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28.01.2008 by Zoltan World Trends 2008
I never really understood the link between tube map and trends (apart from an easy way to lay out various loosely linked pieces of information), but anyway here is the 2008 version.
Nothing too-crazy / unexpected here. But it is interesting to note the rise of “Karma capitalism”, which only caught my eye because I received an xmas gift in the form of a KarmaCurrency voucher (which I am yet to spend). This in itself is not very interesting. The fact that I got it from my technologically illiterate mother certainly is…
via ad lab
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22.01.2008 by Zoltan PV3D 2.0 Alpha
You may not like magenta quite as much as Mr Doob (or even T-Mobile’s legal department for that matter), but you should definitely check out his experiments with the new-ish PV3D 2.0 alpha which supports run time lighting effects / shading.
Because if you remember anything about motion graphics circa 2001, your interweb is about to be infested. Don’t say I didn’t warn you. Let’s just hope that the de rigeur feedback-infused soundtrack doesn’t come bundled with the effect this time around ;)
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18.01.2008 by Zoltan Finger fracture
Check out this new game by Vans, called “Finger Fracture” being developed specifically - SPECIFICALLY - for the iPhone. The screenshots look pretty cool, but its the fact that we used to make little skateboards out of wood/perspex back in high school and ‘ride’ them around the stair railings that makes this so appealing to the very people that are now owning iPhones.
It seems a pretty big gamble to put so much resource into such a tiny platform, but I’m certain its going to pay off ten times over in brand equity for Vans. We all need more clients like this - money where their mouth is - taking risks the size of their own (substantial) cojones!
via trend watch
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11.01.2008 by Zoltan The Untold Story
I was (intentionally) silent when the iPhone launched as I saw no reason to add to the cacaphony. 6 months on and this article from Wired, The Untold Story: How the iPhone Blew Up the Wireless Industry is definitely worth a read (fanboy or not) if you’ve got even the most cursory interest in the fact that nothing but nothing is stable in this digital world of ours.
via the mighty griffin
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09.01.2008 by Zoltan Exciting. Terrifying.
There could be no better way of beginning the new year than with a quick look back at the year that was. Funnily enough, I have neither the time, resources or even knowledge to do this properly. Lucky for us, the wonderful Contagious magazine certainly does.
If you don’t already know about Contagious, you damn well should. Its a (mostly digital) trends / cool-shit-we-should-all-be-on-top-of type magazine… Anyway, they’re kind enough to release their retrospective report, the Most Contagious 2007, into the digital wild for all to enjoy. Yay!
And in case you’ve got the attention span of a gnat with ADD, they sum up 2007 in two words: “Exciting. Terrifying.” If not, I recommend giving it a thorough read.
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20.12.2007 by Zoltan A year of ideas…
Every year the NYTimes releases the year that was edited by (good/bad depending on your POV) ideas. If you’ve got some time to kill there are some interesting reads, like the one about vengeance via craigslist that’s especially entertaining.
via the NYTimes
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20.12.2007 by Zoltan Talking digital marketing
Nu-rave just got into the web 2.0 act with this neon-high and slightly-surreal exposé on digital marketing through to 2025. I love the disembodied talking lips - like it or not, they’re the perfect metaphor of the decentralised digital identities we are all developing.
Trends Archive
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