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19.01.2010 by Zoltan 
Superbowl goes social via the Pepsi Refresh Project
Really interesting Pepsi initiative called the Pepsi Refresh Project. Not a new idea, but the sheer scale of it should turn more than a few heads. Not to mention the fact that they’ve redirected their entire Superbowl spend to this ’social media’ idea.
Is this the beginning of the end for adland’s biggest institution? Will be interesting to see how it shakes out and whether or not it lives up to the rhetoric of making the world a better place? Thoughts anyone?
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18.01.2010 by Zoltan You can’t script this shit
or can you… i would love to know if this is pure unadulterated fan-art or if it’s got something to do with the reported USD$200 million marketing budget of what was a predictable rip-off of pocahontas, even if it was set in space (which automatically makes it awesome)? Any thoughts?
via @benshaw
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06.08.2009 by Zoltan Visible Tweets
Visible Tweets is one of the better Twitter visualisations I’ve seen. It is a very soft, very gentle presentation of data. There are 3 different views or animation styles, but to be honest the only one the matters is the rotate one.
As stated by it’s creator The Man In Blue, “[Twitter's] beauty is the cacophony of the masses – a sea of voices that gently washes over you and allows you to savour the zeitgeist in 140 character canapes.” Indeed…
With all the constant buzz about the service, its strikes me as strange that no one has created the ultimate Twitter-viz. No doubt its in the works as we speak, maybe even by yours truly… Anyone want to help?
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04.08.2009 by Zoltan Tru Blood Is Much More Than a TV Show
Until now, Tru Blood was nothing more than a good idea on an addictive TV show called True Blood. In case you’ve been stuck under a rock recently, Tru Blood, the drink, is the central conceit of HBO’s wildly popular series: a synthetic blood-drink invented by Japanese scientists that allows vampires to enter mainstream society without fear of them gorging on hapless humans.
But all that changed last week at Comic-Con, when Tru Blood was launched as a real product – a bona fide drink made of blood orange (naturally) though sans haemoglobin, for the non-vampires of this world. Available from September 10 in your local bar and for pre-order online now, although only in the USA.
Obviously the fanboys and girls went wild at the chance to mark their allegiance. But when you consider that HBO is not historically in the drinks business, Tru Blood the drink suddenly stands as a watershed moment in the advertising and marketing industries.
It is a stroke of marketing genius mixed with a healthy dollop of business acumen. It inverts the traditional notion of product placement, and becomes all the more coveted because of its previous non-existence. Dare I say it: Tru Blood the drink represents the very future of advertising – unpaid media.
Imagine all the fake vampirism this drink will spawn: Facebook pictures, Youtube videos, and endless blog posts. Why buy media space when you can sell something that people will willing create content around, all the while turning a tidy profit for HBO?
Now this strategy is obviously not going to work for every fictitious product ever invented for TV and cinema. But it does prove that HBO realises that they are no longer confined to the screen. Creating culture in today’s world means being present in people’s lives in whatever way you can, even if it means entering the drinks business.
Pasted from the original article penned for blogcritics.org
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17.07.2009 by Zoltan Looking for more interesting work?
Aren’t we all? And especially with clients who are willing to put their nuts on the line for a change. Well so is IMC2 Dallas, and they’re doing something really really smart about it.
They’ve essentially created their own grant/fund that is open to clients. There’s USD$500,000 of their money in the pot – available in 50k chunks – which is certainly nothing to be sniffed at. The only condition is that said clients grow some balls before applying.
What a brilliant way to drum up the kind of new business that we’re all looking for. Now if they only applied the same creative thinking to changing their agency name…
via AdAge
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01.07.2009 by Zoltan Facebook Vanity URL = check!
Thanks to everyone who helped us over the 100 fans mark on the FB. We’ve now claimed our rightful vanity URL and can forever be found at facebook.com/boredomisyourfault.
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30.06.2009 by Zoltan The Dark Knight ARG. A (necessarily long) Summary
Quite simply, The Dark Knight ARG was unique. A potent illustration of how deep the rabbit hole can go, given that rare confluence of the 3 C’s – content, cash and client.
It will forever mark a new chapter in (film) marketing history and fill fanboys’ wet dreams for years to come. If Lucifer himself decided to walk amongst us as an ad-man, I doubt he could’ve done better.
10 million unique participants across 75 countries and 500,000,000 (yes that’s half-a-billion) organic media impressions sets the bar against which we should all be judged. This is the future of advertising so often talked about and so infrequently executed.
The Dark Knight ARG is oh-so-much more than the 31 spoof websites shown above, and you could do much worse than read the Cannes submission that helped it take out this year’s Titanium Lion. Well deserved to 42 Entertainment.
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30.06.2009 by Zoltan Batman VS Joker BBoy
Interactive youtube vids have been around for sometime now, and whilst there have been some notable exceptions – boone oakley and Youtube Street Fighter – the majority of them are pretty crap.
Cue the ultimate BBoy battle between arch-enemies ‘the’ Batman and the Joker. It takes the Street Fighter concept several steps further in terms of both interactivity as well as out-and-out production values.
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16.06.2009 by Zoltan facebook.com/yourname
If you haven’t already heard, Facebook has just released vanity URLs. They’re up for grabs now. Hit me up here facebook.com/zoltan.csaki, and make sure you grab yours before someone else does…
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18.05.2009 by Zoltan Twitter by Modern Toss
There’s no shortage of Twitter-bashing going on at the moment. One of my personal favourites is this insight from Modern Toss
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11.05.2009 by Zoltan The true value of twitter
Super interesting article over on Contagious that the true value of twitter is actually as an immediacy search engine? Think google in real-time. Yep, the penny drops and you realise why they turned down half a bazillion.
“$500m seems like small fry when you may have accidentally stumbled on the latest evolution of a cash cow as gigantic as search marketing.”
Anyway some clever lad has created a firefox plugin that puts Twitter results directly into the google results page. Its the dog’s bollocks, trust me. It fundamentally changed search for me. Go on, give it a whirl
via contagious
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15.01.2009 by Zoltan Most Contagious 2008
Every year we wait with baited breath for Contagious magazine to release their Most Contagious roundup of the year that was 2008. I’m only half-way through it, and its worth every bit of the wait.
No surprise that the Most Contagious crown went to Obama’s near flawless campaign. Unfortunately I was travelling for the final weeks, so missed all the meatiest stuff. If anyone can point me to a good round up I’d be most appreciative…
Anyway whatever you are doing – stop it immediately and go and read this report. You will not regret it.
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07.09.2008 by Zoltan If we cannot play, we cannot begin to be fully human
In March I wrote about the launch of Analog Folk, and the seemingly unbelievable situation of a new agency – with digital at its core – not having their (excellent) content embed-able.
At the time it seemed to me a gross oversight, so I’m happy to report that Ed Ling, from Analog Folk, has just written to say that they’ve updated the functionality. Sorry Ed, but you could’ve done a bit more with the graphic design.
Anyway here it is. Sit back and enjoy Matt Dyke’s insights on gaming and the rediscovery of analog play. He charts the evolution of game-play from the button mashing of the 80’s and 90’s through Xbox Live and the connection of real humans, past the Wii and into the future of biofeedback and the thought-interface.
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07.09.2008 by Zoltan The One
Watch this through and you’ll think the Wachowski’s were perhaps more than just a little prescient. Kevin Kelly from Wired looks at the fact that the current web is only 5000 days old, and posits what the coming 5000 days will bring.
If you don’t have the time, then it pretty much goes like this -
“There is only One machine.
The web is its OS.
All screens look into the One.
No bits will live outside the web.
To share is to gain.
Let the One read it.
The One is us.”Word.
via in my atmosphere
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15.08.2008 by Zoltan LHC Rap
I’m currently reading Parallel Worlds: A Journey Through Creation, Higher Dimensions, and the Future of the Cosmos by Michio Kaku. Though credited with making theoretical physics accessible, its clearly a relative concept because I don’t understand even the half of it. Thankfully some crazy cats at the LHC do, and what better way to connect with the disenfranchised youf than to rap about it? This is so geeky its beyond awesome :)
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