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06.10.2006 by Zoltan 
Ben Sherman does Xbox 360
We all know that in-game advertising is going to be the next big thing, but perhaps not to the extent that Ben Sherman's new press release is hoping "(to) Create The Ultimate Lifestyle Gaming Experience"... Well, it remains to be seen. Basically there's a new game, Test Drive Unlimited (suitably Flash-y site with cringe worthy muzak), and apart from driving stupidly fast around Hawaii you can also kit yourself out in Ben's gear. Whether or not this leads to sales remains to be seen, but branding is a fine art and this certainly can't hurt brand recall... -
15.09.2006 by Zoltan Paul Frank vs. Paul Frank
A very interesting article on Paul Frank and his recent (ignominious?) departure from his namesake company. What happens when you no longer control what you think is rightfully yours to control? At the very least its a warning and potential wake up call for anyone thinking about naming a company after themselves...
via hi-res!
Technorati Tags: fashion
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15.09.2006 by Zoltan 17 percent news, 83 percent cotton
T-post is a really nice twist on the t-shirt idea... Blending the worlds of magazine/news and fashion, T-post has managed to stand out from the plethora of other online tee brands. You subscribe much like a magazine, and every 6 weeks you get a new shirt, by a different designer. But wait, there's more! Every tee is inspired by a news event that occurred within that 6 week period (and for your mental convenience, that article is printed on the inside of each shirt). So not only do you get a constantly fresh wardrobe, but you get a wearable conversation piece!
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10.09.2006 by Tristan Fresh Icons
Personalise your desktop icons with your favourite kicks. Icons are easily downloaded from orangeclaw and include a comprehensive write-up on each model. Currently available for Mac OS X and in the future also for Windows XP. Temporary relief for sneaker addicts.
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04.09.2006 by Tristan Sneaker Piercing
Kicks looking a little tired? Just add ice! Not surprisingly, there big in Japan right now. -
22.07.2006 by Zoltan Greedy Genius
Some gaudy, some awesome - Greedy Genius is the newest entrant on the rare/collectible kicks scene. With only 500 pairs worldwide produced of each model, and only available at über-select shops, these are set to become some of the hardest kicks to find! Loosely based on the iconic Nike AirForce1 design, Greedy blings it up a little with rare materials and the like.
Their unfinished website can be found here, but its all about myspace at the moment for bands, so why not for fashionistas alike?
Technorati Tags: sneakers
Fashion / Kicks Archive
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