14.02.2008 by Zoltan

the-affair launches new t-shirts

It’s been a wild and intense 6 months since Mr. Black and myself launched our t-shirt brand the-affair. Apart from boring countless people at every opportunity with tales of our exploits across the blogosphere, we’ve actually been posting our tees off to exotic and unexpected destinations all over this little globe of ours.

Tempers have been frayed, our sanity was threatened, and calls from friends and concerned family members went unanswered and ignored. Many late nights, cups of tea and cigarettes later, we’ve arrived back from the printers with our second humble offering. Like that difficult-second-album, we deliberated, mused and mulled over the themes and artwork for an unnecessarily long time.

Continuing to turn to literature for inspiration, we took ideas from William Gibson’s techno-nerd-cyber-punk novel ‘Neuromancer’ as well as developing a rather clever interpretation of a quote by every MBA’s favourite intellectual, Niccolo Machiavelli.

Anyway check them all out here, the-affair. As always, all feedback is very much appreciated.

29.11.2007 by Zoltan

Maeda X Reebok

Based on his simplcity theory #3:TIME, the aptly named timetanium (did you see what they did there? pretty amazing huh?) is Maeda’s first foray into the shoe game. I can’t say I’m in love with the green vomit on the heel, but the grey lines are nice. I can imagine the process of this must’ve been amazing, and unfortunate that the product falls well short in its final execution.

09.10.2007 by Zoltan

Human After All

Check out this viral film for Diesel’s new campaign - Human After All. There’s something extremely alluring about hearing European languages in space… But its the core idea that I love because its perfect for a top-range fashion brand. No matter how much tech we have surrounding us we are still emotional beings, liable to fuck up and at the mercy of said emotions (especially when buying expensive clothes). Catch the other two after the jump…

via Adverblog

10.09.2007 by Zoltan

everyone deserves a bit on the side*

About a year ago, a strange thing happened amidst the rubble of broken dreams and the boozers of East London. Two pilgrims to this savage land decided to pool their industry experience, raw talent and shamelessly egotistical aspirations. After much beardstroking and arguing, the-affair was born.

Slightly more intelligent than your average brand, our graphic tees are influenced by subjects that delve a little deeper than your standard pop-references. Too high-brow? Actually, we’ve just got a little more faith in our customers.

the-affair, because everyone deserves a bit on the side.

…………………………………………..

As some of you know myself and Señor Black have just begun a tee-shirt brand called the-affair. So do me a favour and check out the site. If you like it, or even better if you don’t, i’d love some feedback. We’re really interested in any thoughts whatsoever.

*Warning, shamless piece of self-promotion

16.08.2007 by Zoltan

Splashguard

Those of you who know, know :) Those of you who don’t, check out the Picturing Fashion blog of the street scene in my beloved Barcelona.

26.06.2007 by Zoltan

365 shirts

If this is a cheap ploy to get 365 new shirts for free, this guy is simply brilliant. The idea is that he wears a different shirt every day for a year, and somehow the Alzheimer’s foundation gets some money out of it (not quite sure what though). Either wat I wish him luck, and when i get my brand off the ground, i’ll be sure to send him one!

02.05.2007 by Zoltan

Weight Series

One for the type nerds… this is a series of shirts by Blanka where the weight of the font determines the size of shirt - and thus cheekily points to the weight of the user. Quite subtle, über nerdy, and something my CD would definitely wear!

01.05.2007 by Zoltan

Justice D.A.N.C.E.

This has got to be one of the best videos I’ve seen in a long time, and i’m not talking about the great motion design or animation. Its the tees man! The shear volume of work that went into each one of them, but more importantly, the social commentary - explicit or not - that i find so appealing. Their target market is the blank-tee / AA generation, and so using the tee as the canvas for the bands visual ideas is, IMHO, a brilliant example of marketing. Even more so when you consider that each of these shirts can be purchased online (apparently). If you know where, please let me know!

24.01.2007 by Zoltan

All-over Vuitton

So it seems the all-over craze has made it off tees and onto the proper street ;) sorry, couldn’t help the (admittedly awful) pun!

21.01.2007 by Zoltan

Uniqlo Mixplay

What better to sell boring clothes than a bunch of Japanese guys doing weird dances? The loop-based mixer idea is by no means a new one, but this is executed very well nevertheless. And you just can’t help but enjoy Japanese guys trying to be superfly b-boys!

25.10.2006 by Zoltan

Adicolor Winner

The winner of the online Adicolor competition has just been announced, and its this pair of Hokusai-inspired kicks from Ari Lankin from NYC - which is fitting I guess, as they will be produced in a super-limited edition of 25 pairs, and only available from the NY Originals store

via coolhunting.com

24.10.2006 by Zoltan

WESC travel guides

Certainly one of the cooler street brands around is WESC, and their new travel guides are certainly in keeping with this image. Its like product placement, but they created the product… Part catalogue, part travel guide - they’re an embodied mashup of the lifestyle the brand promotes. The only thing that would make this better is if the content was user-generated… Now THERE’s an idea… Any fashion brands listening out there?

10.10.2006 by Zoltan

Adidas SB S/S 2007

Check out these dope new Adidas SB, slated for S/S 2007 - all coming out of the brain of Mark Gonzales… I’m still trying to get my hands on a pair of the Stan Smith SB ‘San Francisco’, but they’re as rare as hen’s teeth (well, London-side anyway)!!!

via trust nobody

06.10.2006 by Zoltan

Glow in the dark Reebok Pump

These are worth it, if for nothing else but to rock out at Camden Markets and beat the ravers at their own glow-stick game! via eh!gazpazcho!

06.10.2006 by Zoltan

Ben Sherman does Xbox 360

We all know that in-game advertising is going to be the next big thing, but perhaps not to the extent that Ben Sherman’s new press release is hoping “(to) Create The Ultimate Lifestyle Gaming Experience”… Well, it remains to be seen. Basically there’s a new game, Test Drive Unlimited (suitably Flash-y site with cringe worthy muzak), and apart from driving stupidly fast around Hawaii you can also kit yourself out in Ben’s gear. Whether or not this leads to sales remains to be seen, but branding is a fine art and this certainly can’t hurt brand recall…