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12.07.2008 by Zoltan 
Converse diaspora
Converse has just unleashed a myriad of puzzling and irreverent urls. Get the overview here.
For example, Out of your league girl teaches the hapless about everything from being creepy, to confidence, motivation and passion. Then there’s the trials of Silky Steve and his very English dreams of becoming a superstar US basketballer.
But the most interesting idea by far is the spelling bee, where you get given a word and then have to google it and then click on an adsense ad to get to the next round. I wish it would work for me, but the doesn’t :( I guess because i’m not in the USA? If anyone is, then I’d love to know more about how it works.
I can only assume it was done by their agency, Butler Shine Stern and Partners.
via leigh. -
12.07.2008 by Zoltan Dark Knight ARG - update
It seems like the endgame was nothing more than advance tickets? I can’t believe that’s it. Watch this space, there simply has to be more. From the wiki:
“After the countdown at Whysoserious.com/Overture ends, the Joker “Jokerizes” nearly every single website in the game, some containing a puzzle piece. In addition, “Joker signals” are projected onto the Woolworth Building and Sears Tower. Solving the puzzle piece riddle leads to Whysoserious.com/Kickingandscreening, which offers free tickets to a pre-release screening of The Dark Knight.”
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12.07.2008 by Zoltan Be KANYE
Another one from Absolut and this time the seem to be right back on track! Be KANYE is a pretty fun piss-take on late-night infomercials. Its not quite as good as menergy, but the girl is hilarious.
Not much on the site except for some pretty good bad design and a countdown timer - to who knows what? The infomercial was enough to get my address so let’s hope its worth it! Well disguised branding until the end frame…
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17.06.2008 by Zoltan Best Friends Again?
I can’t tell if i’m simply too cynical to believe this is true? Its a compelling idea but the tacky Wonka ticket ripoff and the cheesy CEO videos makes me think its part of some ARG to promote a new something. A MMORPG, perhaps its actually called ‘The golden clone’?!?!?! Anyway decide for yourself at Best Friends Again.
via Thrillist
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31.01.2008 by Zoltan Obey Obama
Yesterday Obey released his endorsement poster for Obama (left). Which is great, as I love Obey’s style and I certainly hope that Obama wins - because he might actually change the rotten institutions of American politics rather than just keep the status quo.
But then today, quick as lightning, someone has gone one step further and created a text-generator using the very same image (my version, right). You can only guess at what’s going to happen when the Clinton’s get their hands on this, but at the end of the day it will be Obama’s campaign that wins, because no matter what anyone writes underneath, it’ll still be his face that everyone sees first and associates with Obey’s original messages of “Hope” and “Progress”.
And while we’re on the subject YouBama has just launched which is essentially a user-gen video endorsement site for the main man. So get upping and add to the groundswell of opinion for a (radical) change in USA Inc.
obey obama - via CR yesterday
obey generator - via yacco today
youbama - via ad lab -
16.01.2008 by Zoltan C. Ronaldo vs Bugatti Veyron
Nice, simple viral from Nike for their new super-fast football boots. Seems like the creatives have been watching a lot of Top Gear, but then again that’s not a bad thing ;)
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11.01.2008 by Zoltan Cloverfield continues
What better way to build suspense than to make the latest viral for this year’s second biggest film in every language other than English? Above is the German version, but you can take your pick from Russian, Japanese, Spanish which includes a little extra footage, or Italian for a bit of google earth goodness, or French where they even interview one of the ‘worker’s’ wives…
Translations to most of these can be found here, but what I like the most is that they’ve seeded a little bit of content in each one - basically forcing you to watch all of them to get the full picture. Not only does this increase dwell times, but reveals extra nuggets of information to the patient - such as the tidalwave.com link at the bottom of the Italian version. (Unfortunately it seems to be nothing apart from a standard parked domain page, though I could be late or wrong, but i’m not such a big fanboy as to go through all the links to find out).
Get more your non-traditional marketing fix at the ‘official’ blog, and of course the official site can be found here.
But either way, Cloverfield still has nothing on the The Dark Knight’s marketing department.
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20.12.2007 by Zoltan Ahhh to be an evil henchman
Since Blair Witch redefined the way movies are marketed, they’ve only grown more sophisticated in harnessing the viral power of the interweb to their (economic) advantage. Currently leading the field is Warner Bros. with their campaign for the new Batman movie due in 2008, The Dark Knight.
To sum up, there was a game on the movie’s unofficial official site, and if you won you got a virtual teddy bear (no big deal). But each teddy came with a real physical address and a note (OK getting interesting). Each address was a bakery in a city in the US, and if you were the first one there you got a cake with a phone number written in the icing (this is getting very cool). But it gets waaaaay better… Inside the cake was “an evidence bag - complete with Gotham City Police printing - that contained a cell phone, a charger, a Joker playing card and a note” with instructions to wait for a phone call, from The Joker himself (now that’s a pretty fucking amazing campaign stunt).
Get that, a REAL cake with a REAL phone and the REAL possibility that whichever fanboy who bothered to go to the effort to get it in the first place, will no doubt carry out to-the-letter, whatever finally comes through in the phone call…
So The Joker’s Army comes to (real) life. Read more here.
via poke NY
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17.12.2007 by Zoltan 1% of Christmas
99% of the time, Christmas cards are shit. So shit in fact that just the thought of them makes me cringe. Thankfully here’s two brilliant examples of that 1% of the time we all look forward to…
The first is a game by Framestore CFC and its as addictive as it is simple, and as is it well executed. I’m not a massive gamer, but this isn’t really a concept I’ve come across before, and just the fact that its a polar bear flying through the air makes the whole thing perfectly surreal.
The second example comes courtesy of AKQA and their little webcam-ified furry friends Cheese and Biscuits. Their (in)decision to run on the wheel controls the electricity supply to a lovely (and possibly very tiny) neon light message. Oh and they only work M-F, 9:30 - 5:30. Whoever said that AKQA worked everyone into the ground?!?!? ;-p
via Big Joel
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09.10.2007 by Zoltan Human After All
Check out this viral film for Diesel’s new campaign - Human After All. There’s something extremely alluring about hearing European languages in space… But its the core idea that I love because its perfect for a top-range fashion brand. No matter how much tech we have surrounding us we are still emotional beings, liable to fuck up and at the mercy of said emotions (especially when buying expensive clothes). Catch the other two after the jump…
via Adverblog
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26.07.2007 by Zoltan Thriller, Phillipines
OK, I’ve written about Thriller spoofs before, but this is goes “straight to the pool room” aka the G.O.A.T. archive! I couldn’t stop laughing ;) Absolutely brilliant, even down to the shitty effect they did over the original footage… And the drag queen - OMG hilarious! Certainly some soap dropping going down in this Philipino prison, but what I’m really wondering is how on earth they chose MJ?
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17.07.2007 by Zoltan Simpsons viral
This got sent round last week, but I’m only just getting round to it now :( Who hasn’t ever wanted to have themselves in the Simpsons? Well here’s me with a ‘tash and a fresh tan from the Greek islands, now you can have one of yourself too!!! Anyway I’m sure it won’t be long before it starts turning up on design studio’s ‘team’ sections…
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17.07.2007 by Zoltan Joker viral
This is one of the better viral things i’ve read about in a while, and shows just how fast news spreads from off- to on-line. At first glance, the site itself seems not to be working, but highlighting the text is still fun, in a pre-1994 kindaway ;) Then, on reading the comments, I found this: “if you copy and past the haha’s in ms word and replace all of the “h”s and “a”s with nothing, the remaining letters spell “see you in december””.
Nice
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26.06.2007 by Zoltan Uniqlock
Not sure if this is by Yugop, but considering his input into the online strategy of Uniqlo of late I wouldn’t be surprised. The Uniqlock is a really interesting study in creating something with seemingly no connection to anything, but doing it so well that its sheer memory-effect reinforces a positive brand image.
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