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21.01.2010 by Zoltan 
Make your own Cameron poster
Very funny little Cameron mash-up from Andy Barefoot that allows you to make your own campaign poster for the upcoming UK general election. I especially like the fact that you have full control over the logo – some much needed respite for Cameron’s unashamed re-hashing of Obama’s ‘hope’ message which I simply can’t stand!
Whether you love or loathe the Tories, this provides endless fun.
via @mattyboomboom
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05.11.2009 by Zoltan Cassette Boy strikes again
Cassette Boy brings some much needed clarity to Britain’s political landscape. Amen. -
04.08.2009 by Zoltan Tru Blood Is Much More Than a TV Show
Until now, Tru Blood was nothing more than a good idea on an addictive TV show called True Blood. In case you’ve been stuck under a rock recently, Tru Blood, the drink, is the central conceit of HBO’s wildly popular series: a synthetic blood-drink invented by Japanese scientists that allows vampires to enter mainstream society without fear of them gorging on hapless humans.
But all that changed last week at Comic-Con, when Tru Blood was launched as a real product – a bona fide drink made of blood orange (naturally) though sans haemoglobin, for the non-vampires of this world. Available from September 10 in your local bar and for pre-order online now, although only in the USA.
Obviously the fanboys and girls went wild at the chance to mark their allegiance. But when you consider that HBO is not historically in the drinks business, Tru Blood the drink suddenly stands as a watershed moment in the advertising and marketing industries.
It is a stroke of marketing genius mixed with a healthy dollop of business acumen. It inverts the traditional notion of product placement, and becomes all the more coveted because of its previous non-existence. Dare I say it: Tru Blood the drink represents the very future of advertising – unpaid media.
Imagine all the fake vampirism this drink will spawn: Facebook pictures, Youtube videos, and endless blog posts. Why buy media space when you can sell something that people will willing create content around, all the while turning a tidy profit for HBO?
Now this strategy is obviously not going to work for every fictitious product ever invented for TV and cinema. But it does prove that HBO realises that they are no longer confined to the screen. Creating culture in today’s world means being present in people’s lives in whatever way you can, even if it means entering the drinks business.
Pasted from the original article penned for blogcritics.org
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06.07.2009 by Zoltan Next time someone asks you for a viral…
…send them this absolutely fucking insane video and ask if they’re really prepared to make the same tenuous link of association between their brand and *something* mind-bending or unbelievable and of interest to their target.
And if their answer is no, then you can tactfully turn the conversation towards something like (ineffective) display advertising which is probably what they really wanted anyway…
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30.06.2009 by Zoltan The Dark Knight ARG. A (necessarily long) Summary
Quite simply, The Dark Knight ARG was unique. A potent illustration of how deep the rabbit hole can go, given that rare confluence of the 3 C’s – content, cash and client.
It will forever mark a new chapter in (film) marketing history and fill fanboys’ wet dreams for years to come. If Lucifer himself decided to walk amongst us as an ad-man, I doubt he could’ve done better.
10 million unique participants across 75 countries and 500,000,000 (yes that’s half-a-billion) organic media impressions sets the bar against which we should all be judged. This is the future of advertising so often talked about and so infrequently executed.
The Dark Knight ARG is oh-so-much more than the 31 spoof websites shown above, and you could do much worse than read the Cannes submission that helped it take out this year’s Titanium Lion. Well deserved to 42 Entertainment.
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30.06.2009 by Zoltan Batman VS Joker BBoy
Interactive youtube vids have been around for sometime now, and whilst there have been some notable exceptions – boone oakley and Youtube Street Fighter – the majority of them are pretty crap.
Cue the ultimate BBoy battle between arch-enemies ‘the’ Batman and the Joker. It takes the Street Fighter concept several steps further in terms of both interactivity as well as out-and-out production values.
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29.06.2009 by Zoltan BillieTweets
I promised myself I wouldn’t do a MJ tribute post, but Billie Tweets is just too good…
Its definitely the coolest use of twitter I’ve seen in ages – basically a mashup of we feel fine’s keyword search and twitter’s real-time-y-ness with a good dose of MJ-rhythm for good measure – in short, Billie Tweets searches Twitter and then pushes the resulting tweets out word-by -word to the beat of Billie Jean.
Very very very good and brought to us by the talented kids over at 9astronauts
I wonder how long they were sitting on this idea before poor MJ (R.I.P.) kicked the bucket and they thought fuck it its now or never! Like the truth about MJ and those kids, I guess we’ll just never know…
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13.05.2009 by Zoltan Random Bandits by Kickers
“You know what they say – never meet your heroes, especially in a gimp mask”
Great irreverent advertising-that’s-not-really-but-kinda-still-is advertising (some people call it ‘content’) from Kickers and the creators of Modern Toss. The kind of stuff that could only be made in Britain – pithy incisive and self-deprecating writing, great voice talent, and only around 1000 views between them in a month :(
Not sure how much they would’ve spent, or even if these are running on TV but you’d expect a better response than that… Either way, the flys are gold – pure gold just like out of CB4!
via Contagious
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02.03.2009 by Zoltan You Should’ve Seen This
This has to be one of those “I can’t believe no-one thought of this before” ideas – just a simple one-page site, lacking any pretence of graphic design, outlining the top viral phenomena since the birth of our beloved interweb. Check it out You Should Have Seen This.
I will always have a soft-spot for #68 “Aussie Party” :)
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30.08.2008 by Zoltan He’s just that good.
Brilliant piece of work responding to the gamers who posted a glitch in the EA game Tiger Woods that allowed you to play from the water like a modern-day Jesus. Rather than issue a patch to the game, they hit the problem head-on without fear in this simply awesome viral . “It’s not a glitch. He’s just that good.”, and frankly so are the agency and client behind this.
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12.07.2008 by Zoltan Converse diaspora
Converse has just unleashed a myriad of puzzling and irreverent urls. Get the overview here.
For example, Out of your league girl teaches the hapless about everything from being creepy, to confidence, motivation and passion. Then there’s the trials of Silky Steve and his very English dreams of becoming a superstar US basketballer.
But the most interesting idea by far is the spelling bee, where you get given a word and then have to google it and then click on an adsense ad to get to the next round. I wish it would work for me, but the doesn’t :( I guess because i’m not in the USA? If anyone is, then I’d love to know more about how it works.
I can only assume it was done by their agency, Butler Shine Stern and Partners.
via leigh. -
12.07.2008 by Zoltan Dark Knight ARG – update
It seems like the endgame was nothing more than advance tickets? I can’t believe that’s it. Watch this space, there simply has to be more. From the wiki:
“After the countdown at Whysoserious.com/Overture ends, the Joker “Jokerizes” nearly every single website in the game, some containing a puzzle piece. In addition, “Joker signals” are projected onto the Woolworth Building and Sears Tower. Solving the puzzle piece riddle leads to Whysoserious.com/Kickingandscreening, which offers free tickets to a pre-release screening of The Dark Knight.”
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12.07.2008 by Zoltan Be KANYE
Another one from Absolut and this time the seem to be right back on track! Be KANYE is a pretty fun piss-take on late-night infomercials. Its not quite as good as menergy, but the girl is hilarious.
Not much on the site except for some pretty good bad design and a countdown timer – to who knows what? The infomercial was enough to get my address so let’s hope its worth it! Well disguised branding until the end frame…
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17.06.2008 by Zoltan Best Friends Again?
I can’t tell if i’m simply too cynical to believe this is true? Its a compelling idea but the tacky Wonka ticket ripoff and the cheesy CEO videos makes me think its part of some ARG to promote a new something. A MMORPG, perhaps its actually called ‘The golden clone’?!?!?! Anyway decide for yourself at Best Friends Again.
via Thrillist
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