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11.10.2007 by Zoltan 
Nike Retail 2007
Check these awesome Nike Retail posters out. They very impressively create the illusion of flat 3D space favoured by the Russian Constructivsts but actually using 3D objects to begin with, but then photographing them back into 2D… Ahhhh, its all a bit too po-mo for me… The short story is they’re lovely :) Photography courtesy of Maurice Scheltens, art direction by Liesbeth Abbenes.
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09.10.2007 by Zoltan Nike International Car Free Day
The simplicity of this idea is perfectly supported by the 70’s-esque art direction, reflecting a time when the world was in fact a simpler place. The lack of copy is both ballsy and perfectly suited.
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02.10.2007 by Zoltan Dove Onslaught
Onslaught is the follow up film to the amazing Evolution. Although it references the original in its pacing, its just not as good IMHO. But it is a natural evolution, and is still an interesting position for a company that probably (not all that long ago) was producing very similar ads to those it is so rightly shredding now. I love the humanity in the tagline, “Talk to your daughter before the beauty industry does”.
via adverblog
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27.09.2007 by Zoltan Gondry x Motorola
Typical Gondry, very nicely done and not at all shoehorned into any idea. Motorola’s agency just let him play and it shows through as being truly authentic.
via adverblog
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10.09.2007 by Zoltan Before and After
I’m not entirely sure how one donates a cornea, but this is such a simple and powerful concept for 2x side-by-side print ads that I’m tempted to find out. Done for the Red Cross, by JWT Mexico.
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05.09.2007 by Zoltan Ah, to be tiny again…
Great idea… You instantly feel tiny again, yet with the gargantuan feeling of being master of some grand domain. Brilliant work for Lego.
via ibelieveinadv
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03.09.2007 by Zoltan Stella
The lovely hand-crafted illustration of the latest Stella campaign continues throughout the UK (is this a global campaign?) with this latest iteration on the strength of the brand heritage. The bomb and bunker idea is a powerfully simple idea and the art direction is also very strong.
via ibelieveinadv
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16.08.2007 by Zoltan Happiness Factory, Part II
The sequel to Coke’s brilliant Happiness Factory has just been released by W+K Amsterdam / Psyop. Epic in scale (and at 3.5 mins, duration as well), our protagonist goes on a LOTR-esque quest to restore the Coke ‘tree of life’. This is fun and irreverent advertising at its best. There’s very little ‘product’ at all, instead relying on association, and this makes it all the more memorable.
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13.08.2007 by Zoltan Oceans are rising
Check this billboard for the WWF in Canada - such a perfect execution of a truly simple (and insightful) idea. Using an awning cut in the shape of waves to cast a shadow, which changes during the course of the day.
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07.08.2007 by Zoltan Swedish for ’sex sells’
The Swedes love their FS video, and this latest site from Axe (Lynx here in the UK) doesn’t dissapoint. Can’t say its highbrow in any way, and its certainly not intelligent advertising (more like the sledgehammer-effect). There’s not much to it in terms of interactivity - although the rewind-time effect is a nice touch - but who doesn’t want to just sit back and watch bikini-clad models re-enact every male fantasy, all in a row?!?!
via leigh
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07.08.2007 by Zoltan Guiness, alive inside
Sometimes you just have to love the big-budget, all-singing / all-dancing spots like this one for Guiness… Its fun and reinforces a quasi-unique product benefit. via llámame lola
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03.08.2007 by Zoltan Tea Partay - Part II
Exactly a year ago today, Smirnoff released their awesome “Tea Partay” rap spoof. It was hilariously incisive and funny, and if you don’t know what i’m talking about, check it out here. Anyway today they released the sequel (above), where the West-coast view gets an airing.
Tapping into the east/west hip-hop divide is actually a conceptually watertight idea, but its just a shame the end result is nowhere near as good… Not the song nor the directing / editing, nor the lyrics themselves live up to their predecessor. Or perhaps its actually an intentional nod to the weak dialogue the ‘hillz’ are so globally famous for? Who knows, but its worth a look either way. You can see some more viral activity around the campaign here.
via adverblog
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31.07.2007 by Zoltan HotWheels
Simple, effective idea for HotWheels that rediscovers that long-lost feeling of childhood - you know, where everything in your entire world (read: your parent’s house) is a playground made just for you. Except this time around, the language is one of F1 circuit graphics and is aimed squarely at getting your dad to remember… And in the process you’ll (hopefully!) get a new car ;)
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31.07.2007 by Zoltan Feel at home
The second series of ads in as many weeks to take a naughty/sexy approach to content. Done for the Konzerthaus Dortmund, and using a really nice minimalist-line style of illustration to visually reinforce the friendly feeling of the strapline “A place where music feels at home”.
via i believe in adv
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31.07.2007 by Zoltan See what you hear
Really nice art direction here using hand-illustrated typography to bring to life the onomatopoeia of very visual, albeit everyday, things. The copy at the bottom of the ads ran: “Blind see what they hear. Help them to see more. Braille League” which personally I think is weak and confusing as braille (at least in my experience) is a very silent thing…
via i believe in adv
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