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12.07.2008 by Zoltan 
Through the eyes of a master
4Creative are simply awesome. To advertise the Kubrick season beginning this week, they’ve recreated the set of Kubrick’s ‘The Shining’ with mind-boggling attention to detail. The ad becomes a behind-the-scenes romp via all the main characters, resolving on ‘you’ being handed the script as the famous tricycle scene is about to be shot.
Its compulsive watching if for nothing else but to appreciate the sheer scale of a feature film. The ad itself was shot in one take as well which makes it all the more beautiful and breathtaking. Unfortunately its not embeddable, but you can watch it here.
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02.07.2008 by Zoltan If it’s not for you, it’s not for you
The thing i love most about this is the exclusion of the end line. Brilliant. Nothing like preaching to the converted! Gold film lion at Cannes for La Comunidad Argentina. Well deserved, and its not just because I have a moustache either…
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30.05.2008 by Zoltan Honda - When execution falls short of strategy
Yesterday everyone was abuzz about the new Honda skydiving spot “Difficult is worth doing” - the first ad to go out ‘live’ without post or editing. Whilst I appreciate the spectacle and the notion of being first, the result leaves me somewhat underwhelmed considering the strength of their previous ads.
If your position is “difficult is worth doing” then its a no-brainer that you would illustrate it by doing something difficult. More importantly though, you would choose something which is instantly appreciated courtesy of previous experience. The problem for me is that neither ’skydiving’ nor ‘creating an ad’ falls under most people’s list of previous experiences.
Granted, spelling out H-O-N-D-A probably is very very hard to do whilst rushing towards the earth at terminal velocity, but it just doesn’t look like it. And unless you’ve actually been skydiving (I haven’t, but what % of the population has?) then you just wouldn’t know. The same applies to the act of creating an ad. Does anyone outside the industry care whether the spot is live or not? I really can’t imagine so.
So that’s where this falls down for me, the strategy is great but its the execution is (forgive me) up in the clouds.
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06.03.2008 by Zoltan Reversal of duties, a world first?
This latest ad for Volkswagen in the UK is not an original idea, and has a fairly vanilla strapline. So why am I posting about it?
Because its worth mentioning for a very different reason - the reversal of media. Normally online supports and extends the traditional big-budget TV spot. In this case though the TV spot is advertising the new all-singing all-dancing fully-flash Volkswagen UK website itself and nothing more - a first as far as I know.
A collaboration between DDB London and Tribal London, it is still very well executed and apart from the cheesy german-techno-eque soundtrack, I like it a lot. And for all you 72dpi kids out there, fret not. One day you’re beautifully gradiented website just might make it onto telly…
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28.02.2008 by Zoltan Invisible White?
Something of a cross between Dove’s ‘Evolution’ and Lucky Diamond Rich, this simple yet extremely provocative ad for the new BBC series ‘White’ visually reconstructs the proposition that Britain’s white working class are becoming invisible. Sure to get tongues wagging in the BNP…
via Campaign
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27.02.2008 by Zoltan Compressed by Stuffit
This is (the best) one of a new series of ads for the compression software stuffit.
What I love is how simple the idea is and how profoundly it delivers the product benefit - take something large (in this case in duration) and literally compress it to almost nothing. As an idea its got awesome potential for growth and near limitless application, bar real-life.
And from a media perspective, the fact that they are so short works directly to their benefit, as there’s just no way that suffit has the media spend of other software companies like Microsoft or Adobe.
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31.01.2008 by Zoltan Electric Tiger Land
Not exactly sure how many iterations there have been of the “Made of Japan” tagline now, but the latest from Strawberry Frog Amsterdam is a tribute to the awe-inspiring neon of Shinjuku. Great sound design as well, temple drums meets pachinko parlour - both amazing experiences in themselves, but never something I thought could be combined…
via adverblog
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18.01.2008 by Zoltan Swedish Army
Apparently when the Swedish Army looks for officers they want beautiful blonde women (well it is Sweden after all) who can solve the Rubik’s cube. Well not quite. But they are after people who stay cool under pressure. And this is one of a series of elegant spots illustrating that fact.
If you prefer dogs, check out this one instead, via copyranter
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20.12.2007 by Zoltan Nothing, but nothing, is new…
Its certainly not the walkman logo at the end (although its waaaay cool, with those little shoes!), so it must be the long tracking shots, and the peaceful visage that reminds me of another, more recent, simian talent? I wonder if this one is actually real? If not it must be one wee little guy in there ;)
via hi-res!
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07.12.2007 by Zoltan Wrong Lyrics
This is not new, but I saw it again today and it made me laugh so hard. Having lived in Spain for 18 months, not being able to understand lyrics in songs is an only-too-real scenario for me, and I think this spot for Berlitz Language School captures it perfectly.
As far as I know, this is the follow-up campaign to the very very funny coastguard clip below…
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07.12.2007 by Zoltan Snickers goes all Donnie Darko
Funnily enough today I’ve been thinking a bit about Stefan Sagmesiter’s famous quote “Style = Fart”. Then I come across this new spot for Snickers, and I figure he’s crazy to no longer believe himself. Someone saw Transformers and thought that if they make big ugly reptiles instead no one would notice, then slap a (*brilliant) strap like “Don’t Stop” and bingo! we got a new campaaign. Either that or when you eat Snickers you turn into a sugar crazed 10 foot reptile hell-bent on destruction? I can’t quite figure out which one would actually sell more widgets…
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30.11.2007 by Zoltan Kia-Ora
We’re having a walk down 80’s advertising lane here today at de-con. This is one of the best. Enjoy the whimsical animation and get that warm summery feeling when he picks up the sun like a basketball!
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26.10.2007 by Zoltan Only in Italy
Whilst I can see the conceptual appeal of creating a world out of your client’s products, it seems fairly clear that whilst that’s OK with chocolate, its pretty damn uncomfortable with meat. Perhaps if it was done in more of a ‘delicatessen’ style - dark and weird and more french? - then it might’ve worked… But as it stands I just can’t get past the sickening look of it.
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11.10.2007 by Zoltan Nike Retail 2007
Check these awesome Nike Retail posters out. They very impressively create the illusion of flat 3D space favoured by the Russian Constructivsts but actually using 3D objects to begin with, but then photographing them back into 2D… Ahhhh, its all a bit too po-mo for me… The short story is they’re lovely :) Photography courtesy of Maurice Scheltens, art direction by Liesbeth Abbenes.
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