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07.09.2008 by Zoltan 
A (digital) tendency to overwork ideas…
In digital, I often feel that there is a tendency to overwork ideas. Longer non-linear time frames, coupled with clients who were sound alseep during the single-minded proposition part of their marketing degrees, don’t help the situation. Many many times I’ve sat in meetings that were overcomplicating an idea for on other reason than habit.
But not all ideas need to be ground breaking. Some just need to be simple, timely and well executed. And this new press campaign for Sony Walkman is a perfect case in point. Its not a new idea by any stretch, but its executed with a sense of calm elegance that elevates it above the clutter.
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07.03.2008 by Zoltan This is how you advertise in France
Was in Paris a few weekends back and found this in the Metro. No fear of Mad Cow Disease over on the continent that’s for sure. But apart from that what got me was why on earth they would feel that a cow’s head is the best way to advertise an agriculture trade show? And did they really shoot that cow in a studio? Mais oui, mais oui I hear them cry. Of course the cow has to look good, or no one will come to the show, right?
And don’t even get me started on why they thought media placement on the Metro was a good idea. Surely there’s not that many farmers riding the Paris underground… Or is there?
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05.02.2008 by Zoltan Obama / Clinton Lovefest x Axe
Adland is not usually known for its prescience, but after today that all might (hopefully) change - courtesy of this piece of perfectly-timed advertising in response to the recent Obama / Clinton “lovefest”. Just in time for Super Tuesday, the ‘Axe Effect’ is so strong that Clinton has defaulted to Obama. Its so far from being true as to be actually quite funny. As such, it is a nice (if temporary) tangent from their normal positioning.
via Emily
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31.01.2008 by Zoltan Electric Tiger Land
Not exactly sure how many iterations there have been of the “Made of Japan” tagline now, but the latest from Strawberry Frog Amsterdam is a tribute to the awe-inspiring neon of Shinjuku. Great sound design as well, temple drums meets pachinko parlour - both amazing experiences in themselves, but never something I thought could be combined…
via adverblog
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28.01.2008 by Zoltan PK Australia
Being an Aussie, this latest work for PK got my attention immediately, because its a real progression from the ‘refreshes your breath’ positioning I remember whilst growing up. It used to be all about the confidence to eat onion rings on your salad. But with the new line “goodbye awkward”, PK gets into an whole other territory, much closer to the humour of that ‘close talker’ episode of Seinfeld. Add to that some beautifully executed photographs of near-empty spaces and you have a simple, humourous and yet very powerful piece of communication by DDB Australia.
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22.01.2008 by Zoltan guerilla advertising
What better way to advertise a book about Guerilla Advertising than turn it into a self-publicising bag/accesory? Of course making it bright yellow doesn’t hurt either… Absolutely brilliant, via CR
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22.01.2008 by Zoltan iPod + road = death
Simple, effective art direction from DDB Sydney in this series of road safety ads for the police. My only beef is the super old-school iPod they used. Either I’m waaaaay slow on the uptake here or just too old to realise that 2nd gens are actually heaps cooler than the new touches…
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14.01.2008 by Zoltan Speechbubbles (yuk)
Bold colours underpin a simple visual pun in this campaign for Listerine in Puerto Rico. But its a shame the ashtray execution isn’t pink-for-kisses, because there’s nothing worse than kissing a smoker if you’re not one yourself… via i believe in advertising.
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11.01.2008 by Zoltan Be Fabulous*
If you hate (bad) advertising, you’re going to love the decapitator. Its sick, disgusting, creepy and fantastic all at the same time! A bit like bringing the gore of the PS3/xbox out of the screen and into real life, and simultaneously commenting on the senseless ubiquity of (bad) advertising.
* And does it not work perfectly against the strapline?
via yacco
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07.12.2007 by Zoltan Only in Italy: Part 2
Yet again, it seems the Italians just love to go one step too far. I’m not sure why anyone would want a coffin calendar in the first place, but I guess if you’re dead set (sorry, couldn’t help myself) on making one, and you’re Italian, then drape it in women… Unfortunately the Pirelli girls were busy the day of the shoot.
I’m still not convinced that a calendar is the best form of marketing for a coffin maker, unless of course the concept is that old people have nothing better to do than site around and count off the days??? Then again, if you’re making a coffin calendar, I don’t think a good concept is top of mind…
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30.11.2007 by Zoltan Military tough
If you’re going to create a watch brand called ‘Kalashnikov’, then you’re quite obviously going to produce ads that look like this. Be that as it may, the concept of ‘military tough’ distilled in the name is visually reinforced in a simple, powerful way.
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30.11.2007 by Zoltan Only good potatoes
Something of a silly idea, for Pfanni but the naivety of the illustration is perfect, and above all it made me giggle and then smile ;) Part of a series including Mother Teresa, Ghandi and Robin Hood. Great work out of Hamburg from Jung von Matt.
Importantly, each of the executions works independently. You don’t have to see the series to ‘get it’, which is more than can be said of numerous executions in this latest campaign for a new men’s magazine Shortlist by TBWA\London.
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29.11.2007 by Zoltan No aquarium is big enough
Check out this amazing poster, every detail of it is perfect - the glass fronted site, the clearly too-big Orca and then the unsquashed type above it all. This is a powerfully simple idea, elegantly executed. Word.
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29.11.2007 by Zoltan Polish Posters
Good archive of Polish poster design since 1940, with a bit of Saul Bass thrown in for good measure (and I guess influence/reference).
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29.11.2007 by Zoltan Russian Constructivism - Part II
Continuing on the Russian Constructivist tip, Daily Soviet Poster is a more traditional archive, more militaristic in its subject matter and with that hardness not present in the previous post.
Print Archive
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