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12.07.2008 by Zoltan 
Converse diaspora
Converse has just unleashed a myriad of puzzling and irreverent urls. Get the overview here.
For example, Out of your league girl teaches the hapless about everything from being creepy, to confidence, motivation and passion. Then there’s the trials of Silky Steve and his very English dreams of becoming a superstar US basketballer.
But the most interesting idea by far is the spelling bee, where you get given a word and then have to google it and then click on an adsense ad to get to the next round. I wish it would work for me, but the doesn’t :( I guess because i’m not in the USA? If anyone is, then I’d love to know more about how it works.
I can only assume it was done by their agency, Butler Shine Stern and Partners.
via leigh. -
12.07.2008 by Zoltan Dark Knight ARG - update
It seems like the endgame was nothing more than advance tickets? I can’t believe that’s it. Watch this space, there simply has to be more. From the wiki:
“After the countdown at Whysoserious.com/Overture ends, the Joker “Jokerizes” nearly every single website in the game, some containing a puzzle piece. In addition, “Joker signals” are projected onto the Woolworth Building and Sears Tower. Solving the puzzle piece riddle leads to Whysoserious.com/Kickingandscreening, which offers free tickets to a pre-release screening of The Dark Knight.”
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12.07.2008 by Zoltan Be KANYE
Another one from Absolut and this time the seem to be right back on track! Be KANYE is a pretty fun piss-take on late-night infomercials. Its not quite as good as menergy, but the girl is hilarious.
Not much on the site except for some pretty good bad design and a countdown timer - to who knows what? The infomercial was enough to get my address so let’s hope its worth it! Well disguised branding until the end frame…
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11.07.2008 by Zoltan Who said screensavers were dead?
Obviously they never got that message at Uniqlo HQ in Japan. Again they’ve released a lyrically beautiful piece of motion that just begs to be watched.
But unlike the uniqlock, this campaign ‘Dry in Motion’ is actually not weird and irreverent (albeit in that very compelling japanese way), but conceptually and strategically very strong. Oh, and it doesn’t hurt that absolutely everything looks good in super slo-mo. What I really like is how they show the same clip at different speeds, aided by power of good graphic design.
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10.07.2008 by Zoltan What was I thinking?
I love the simplicity of this graphic, which neatly sums up my waning love for virtual friends. Although I still have my profile, I use Facebook now almost exclusively as an advertiser. And for this its absolutely awesome (though expensive at times). Anyway I just had to get it out there - I’m not in love with Facebook anymore. Phew. I feel better already…
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10.07.2008 by Zoltan Batman heats up on 10.07.08
The Dark Knight is almost upon us, and it seems the marketing campaign to end all marketing campaigns is only getting warmed up. 10 PM today seems to be a big event, as seen by the countdown at whysoserious.com - one of the plethora of links within the ARG.
For example, there’s a new group called the C.F.B (Citizens For Batman), with their own recruitment video leaked on youtube. They even put the Bat signal on buildings in both Chicago and NYC.
But if you really want to see how deep the rabbit hole goes, then head on over to the wiki, where you’ll find things like email accounts from the Gotham Police as well as the Gotham Bank, fortune teller tickets edited by the joker which are codes to a map of the city (see the images below), text messages sent by human resources people and only god himself knows what else.
Honestly my head physically hurts considering the breadth and depth of this campaign. I would love to meet the team behind this. I can only suspect its actually The Architect from the Matrix. No one else could possibly keep on top of all of this…
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04.07.2008 by Zoltan Absolut Colours
Absolut has done more than its fair share of amazing online campaigns. And seemingly it cannot, or at least has not, put a foot wrong. Which is why this newest site Absolut Colours surprises me a little bit…
Gay pride is a good thing don’t get me wrong. Hell, most pride is a good thing, if it’s not without reason. But I struggle to see many people jumping on this UGC bandwagon, and the fact that its empty seems to prove me correct.
via the venerable adverblog (really, how does she keep down a full-time job?)
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19.06.2008 by Zoltan CyberLions08
The Cyberlions have been announced for another year. Check them all out when you get a chance, but I want to draw attention to the the Grand Prix in online advertising - Sol Comments. If you don’t know about this genius campaign, read about it here. Done by my mate and former colleague, the very talented, Chris Aune.
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17.06.2008 by Zoltan Interactive YouTube
Something big is happening on YouTube. Something which is fundamentally going to change the way you and I use it. They may not look like much, but the newly added annotations allow you to embellish videos and even make them interactive.
Imagine the possibilities. Truly interactive narratives. User-defined endings. And even games (the example after the jump). Unfortunately the embed function doesn’t work, so you’ll have to jump over to check it out.
via Digital Examples
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17.06.2008 by Zoltan Best Friends Again?
I can’t tell if i’m simply too cynical to believe this is true? Its a compelling idea but the tacky Wonka ticket ripoff and the cheesy CEO videos makes me think its part of some ARG to promote a new something. A MMORPG, perhaps its actually called ‘The golden clone’?!?!?! Anyway decide for yourself at Best Friends Again.
via Thrillist
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13.06.2008 by Zoltan the-affair gets FWA
This is a bit old now, but if you don’t follow the FWA you won’t know that my t-shirt brand the-affair recently won the FWA Site Of The Day.
Its a real honour - especially as we don’t quite have the same budget as a global car brand. Needless to say its been very good for us with tonnes of new people checking out the site. Thanks again to our resident Flash guru Kamil Gottwald for making it all happen. And if you’re in the position to give him work then please do, I can guarantee he’ll be amazing.
On a side note, that’s one bloody good business, £23.50 to enter and imagine how many per day they must get?!?! I’m sure it beats the financial hell out of selling t-shirts ;)
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10.06.2008 by Zoltan Uniqlo, the statisticians wet-dream
It all started with their collaboration with yugop. And wether you like their generic clothes or not, it seems that Uniqlo cannot put a digital foot wrong.
Their latest site Uniqlo Try is like a questionnaire on too-much protein shake. It uses videos of their customers within a PV3D engine to represent abstract data visualisation - thus making sense of the questions and bringing to life the statistics.
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30.05.2008 by Zoltan Computers have a sense of humour too
OK, it might be unintentional, but sometimes computers can be more beautiful than we give them credit for. Travel plans to Hell, anyone?
via pingdom
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29.05.2008 by Zoltan Who doesn’t want to see themselves in 360?
360 Snap! is not a new card game where you sit in a circle, but a campaign from Vidal Sasson Japan. User-generated 360’s of people in a Moet-esque ‘be incredible’ photoshoot, complete with lens-flare-star-bursts and of course wild Japanese haircuts! I like the guy who’s jumping every time, looks like he’s floating…
If only the-affair had such high production values…
via swifty
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