Very funny little Cameron mash-up from Andy Barefoot that allows you to make your own campaign poster for the upcoming UK general election. I especially like the fact that you have full control over the logo – some much needed respite for Cameron’s unashamed re-hashing of Obama’s ‘hope’ message which I simply can’t stand!

Whether you love or loathe the Tories, this provides endless fun.

via @mattyboomboom

Really interesting Pepsi initiative called the Pepsi Refresh Project. Not a new idea, but the sheer scale of it should turn more than a few heads. Not to mention the fact that they’ve redirected their entire Superbowl spend to this ’social media’ idea.

Is this the beginning of the end for adland’s biggest institution? Will be interesting to see how it shakes out and whether or not it lives up to the rhetoric of making the world a better place? Thoughts anyone?

via digital buzz blog

In a somewhat unusual move, CR has just waived the annual fee for the Creative Handbook. Any and all flavours of creative can now use the site gratis as a proxy-folio, presumably with the hope that a fair portion renew their membership come the following year after.

I guess that gives you a year to see the value (or lack thereof). Either way, the barriers to entry have been removed, and you’d be nuts to let it slip.

via CR Blog

Until now, Tru Blood was nothing more than a good idea on an addictive TV show called True Blood. In case you’ve been stuck under a rock recently, Tru Blood, the drink, is the central conceit of HBO’s wildly popular series: a synthetic blood-drink invented by Japanese scientists that allows vampires to enter mainstream society without fear of them gorging on hapless humans.

But all that changed last week at Comic-Con, when Tru Blood was launched as a real product – a bona fide drink made of blood orange (naturally) though sans haemoglobin, for the non-vampires of this world. Available from September 10 in your local bar and for pre-order online now, although only in the USA.

Obviously the fanboys and girls went wild at the chance to mark their allegiance. But when you consider that HBO is not historically in the drinks business, Tru Blood the drink suddenly stands as a watershed moment in the advertising and marketing industries.

It is a stroke of marketing genius mixed with a healthy dollop of business acumen. It inverts the traditional notion of product placement, and becomes all the more coveted because of its previous non-existence. Dare I say it: Tru Blood the drink represents the very future of advertising – unpaid media.

Imagine all the fake vampirism this drink will spawn: Facebook pictures, Youtube videos, and endless blog posts. Why buy media space when you can sell something that people will willing create content around, all the while turning a tidy profit for HBO?

Now this strategy is obviously not going to work for every fictitious product ever invented for TV and cinema. But it does prove that HBO realises that they are no longer confined to the screen. Creating culture in today’s world means being present in people’s lives in whatever way you can, even if it means entering the drinks business.

Pasted from the original article penned for blogcritics.org

They’ve essentially created their own grant/fund that is open to clients. There’s USD$500,000 of their money in the pot – available in 50k chunks – which is certainly nothing to be sniffed at. The only condition is that said clients grow some balls before applying.

What a brilliant way to drum up the kind of new business that we’re all looking for. Now if they only applied the same creative thinking to changing their agency name…

via AdAge

…send them this absolutely fucking insane video and ask if they’re really prepared to make the same tenuous link of association between their brand and *something* mind-bending or unbelievable and of interest to their target.

And if their answer is no, then you can tactfully turn the conversation towards something like (ineffective) display advertising which is probably what they really wanted anyway…

Whatever you think about advertising, there are some pretty amazing examples and more than a few which make the hair on your neck stand up. We all get this emotional response when we come up with a good idea. Much more rare is that other people get the same feeling when all is said and done.

Either way get over to the Cannes site, watch the videos and get learned. Believe me it’ll be the most productive 2 hours of this year.

Quite simply, The Dark Knight ARG was unique. A potent illustration of how deep the rabbit hole can go, given that rare confluence of the 3 C’s – content, cash and client.

It will forever mark a new chapter in (film) marketing history and fill fanboys’ wet dreams for years to come. If Lucifer himself decided to walk amongst us as an ad-man, I doubt he could’ve done better.

10 million unique participants across 75 countries and 500,000,000 (yes that’s half-a-billion) organic media impressions sets the bar against which we should all be judged. This is the future of advertising so often talked about and so infrequently executed.

The Dark Knight ARG is oh-so-much more than the 31 spoof websites shown above, and you could do much worse than read the Cannes submission that helped it take out this year’s Titanium Lion. Well deserved to 42 Entertainment.

Interactive youtube vids have been around for sometime now, and whilst there have been some notable exceptions – boone oakley and Youtube Street Fighter – the majority of them are pretty crap.

Cue the ultimate BBoy battle between arch-enemies ‘the’ Batman and the Joker. It takes the Street Fighter concept several steps further in terms of both interactivity as well as out-and-out production values.

I promised myself I wouldn’t do a MJ tribute post, but Billie Tweets is just too good…

Its definitely the coolest use of twitter I’ve seen in ages – basically a mashup of we feel fine’s keyword search and twitter’s real-time-y-ness with a good dose of MJ-rhythm for good measure – in short, Billie Tweets searches Twitter and then pushes the resulting tweets out word-by -word to the beat of Billie Jean.

Very very very good and brought to us by the talented kids over at 9astronauts

I wonder how long they were sitting on this idea before poor MJ (R.I.P.) kicked the bucket and they thought fuck it its now or never! Like the truth about MJ and those kids, I guess we’ll just never know…

C’mon, it won’t take a sec…

RabbitHoles 3D is some pretty cool tech, but waaaay under-utilised IMHO.

“The pieces are printed in the amazing form of RabbitHoles state-of-the-art digital motion holograms, which display 1280 frames of full-color, 3D imagery with up to ten seconds of fluid and seamless animation on a completely flat surface.”

Why is it that tech-leading artists have such a horrible aesthetic? The only artist that actually thought about the medium and what makes it interesting is Nape of the Neck by Jeremy Engleman (around 05:28).

Anyway it will be interesting to see if and how it gets picked up moving forward.

Craig Barber has just launched a new service titled Laptop Friendly Cafes, which is quite simply “a website that lists great local spots to set up shop with your laptop”.

A good idea for sure, kinda like SF-Bay culture for the rest of the planet :)

I am however a little underwhelmed by the content. Not the list of cafes themselves, but what is (not) said about them. As they stand, the reviews are very functional.

But if I am going to use this site repeatedly, I want to know things about the cafe:
- What is the coffee like?
- Whether or not I can sit all day like a major tight-arse on 1 one coffee?
- Or if they have a 1-drink-an-hour policy?
- What’s the music like?
- Are the staff surly and aggressive or tree-hugging hippies?

IMHO this is the type of content that will make the site a success and make me want to come back again and again.

In digital, placement is everything. Yet it’s much rarer in TV-land to find the same level of creative placement. This ad for Optalgin (Israel’s leading pain killer) shoots that theory to shit.

It is so simple but i’ve never seen it before – an ad for a pain killer delivered during the live UEFA Championship Final only when the players are rolling around on the grass after a foul. Apparently the tagline reads “Tough pain? Optalgin for tough pains”.

The only thing that would make this better is if it was for a method-acting supplement – “Tough script? Optalgin. For acting.”

Rubberduckzilla! is a fun little homage to the Japanese Godzilla movies of old, courtesy of Oasis. The line is “For people who don’t like water” and its the (illogical) continuation of the Cactus Kid campaign. IMHO they must’ve been watching too much lesbian porn and sold this idea through solely on the first shot – cause i’m as confused as the giant rubber duck is…

“You know what they say – never meet your heroes, especially in a gimp mask”

Great irreverent advertising-that’s-not-really-but-kinda-still-is advertising (some people call it ‘content’) from Kickers and the creators of Modern Toss. The kind of stuff that could only be made in Britain – pithy incisive and self-deprecating writing, great voice talent, and only around 1000 views between them in a month :(

Not sure how much they would’ve spent, or even if these are running on TV but you’d expect a better response than that… Either way, the flys are gold – pure gold just like out of CB4!

via Contagious

Super interesting article over on Contagious that the true value of twitter is actually as an immediacy search engine? Think google in real-time. Yep, the penny drops and you realise why they turned down half a bazillion.

“$500m seems like small fry when you may have accidentally stumbled on the latest evolution of a cash cow as gigantic as search marketing.”

Anyway some clever lad has created a firefox plugin that puts Twitter results directly into the google results page. Its the dog’s bollocks, trust me. It fundamentally changed search for me. Go on, give it a whirl

via contagious

Ok now this is funny. The agency responsible for the brilliant launch campaign for 42 Below Vodka has just lost the account to a new start-up here in London-town. That start-up is very good, and I am sure won the business hands down. However the incumbent obviously doesn’t see it that way…

Has anyone else found the same thing to be true? And if so, surely there is a little widget somewhere that would allow you to cue up emails based on territory to spam out at this most auspicious time? Anyone know what it is?

via hollrr

I will always have a soft-spot for #68 “Aussie Party” :)

The First World Wide Web Site Where Nothing Happens

I love the extended loading screen. You’re waiting and waiting and thinking something ‘amazing’ is going to happen, and then… Nothing! Brilliantly simple execution of the tagline “Have a break, Have a Kit Kat”

via adverblog

Every year we wait with baited breath for Contagious magazine to release their Most Contagious roundup of the year that was 2008. I’m only half-way through it, and its worth every bit of the wait.

No surprise that the Most Contagious crown went to Obama’s near flawless campaign. Unfortunately I was travelling for the final weeks, so missed all the meatiest stuff. If anyone can point me to a good round up I’d be most appreciative…

Anyway whatever you are doing – stop it immediately and go and read this report. You will not regret it.

Its been just over 2 years since I joined de-construct London back in the heady summer of 2006. Remember, the only decent summer in northern europe this century? At the start of this year I was given the opportunity to creatively lead and help startup de-construct’s Amsterdam office.

The experience has been fantastic, and I have learnt so much about the ‘business’ of advertising but after 8 months I’ve decided that this city is just not for me.

So it’s back to Ol’ Blighty for me as of next Monday. I am extremely fortunate to be taking up the position of Associate Creative Director of R/GA London. They are doing work that is quite simply unlike any other agency I’ve ever met and I’ll be working on some amazing clients. The combination of (relative) youth and raw desire in the management team was too-good to refuse. Well, that and the fact that they walk away from well paying jobs when the client wants to dilute the idea beyond recognition. These are the type of people everyone should work for, but not many do…

Today is Blog Action Day, and this year’s theme is poverty. Rather than comment on financial poverty and helping the under-priviledged, I thought I would write a bit about poverty of truly original ideas in advertising because that is what I know (something) about.

Known politely as ‘inspiration’, and not so politely as plagiarism – largely depending on whether you’re the originator or not – our industry is driven by the fuzzy grey line between the two. There are countless examples, from Fallon’s bunnies to today’s news that BMB is being sued by the makers of iBeer for stealing their awesome idea and ‘recontextualising’ it as a piece of branded content.

The fact is that lot of good, even perhaps great, advertising is the recontextualisation or mashing-up of other people’s ideas for commercial purpose. Contrary to what most practitioners believe, advertising is not often at the cutting edges of creativity, characterised by a few flashes of brilliance in between long periods of failure (being anything but one of these flashes). We’re too concerned with the commerical imperatives of the client to be in the lucky position of being able to fail until we get it right.

In itself this is not necessarily a bad thing. What is a terrible shame is that the industry as a whole is just not very good at giving credit where credit is due. It could be fearful creatives desperately trying to defend their positions/process, or account men and women being good at their jobs to assuage the client’s distress, or project managers trying to manage their never-big-enough budgets. Or it just might be that the person who’s idea you are appropriating just isn’t interested in commercialising their work. And this must also be respected. But whatever the reason, this poverty of ideas – and in their vacuum, poverty of legitimate credit – has to stop.

I don’t have any magic pills that can change any of this, and I don’t think anyone does. Sure longer timelines would help. As well as not working with pedestrian clients wanting just a-n-other “one of those”.

All comments welcome on how we might address this? I’d love to know your thoughts…

Still off-topic on the political tip, but at least this comes courtesy of Goodby, Silverstein and Partners. They’ve made a whole bunch of ads against McCain, but this is the pick IMHO. And like Tina Fey’s hilarious Palin impressions, its unbelievably scary because the humour is actually just the reality.

In March I wrote about the launch of Analog Folk, and the seemingly unbelievable situation of a new agency – with digital at its core – not having their (excellent) content embed-able.

At the time it seemed to me a gross oversight, so I’m happy to report that Ed Ling, from Analog Folk, has just written to say that they’ve updated the functionality. Sorry Ed, but you could’ve done a bit more with the graphic design.

Anyway here it is. Sit back and enjoy Matt Dyke’s insights on gaming and the rediscovery of analog play. He charts the evolution of game-play from the button mashing of the 80’s and 90’s through Xbox Live and the connection of real humans, past the Wii and into the future of biofeedback and the thought-interface.

In Australia, Stella Artois is the king of premium beers. But like any brand, they wanted to sell more (of course). They needed to up their game, and created a new sales team to focus on it. And of course, they needed some marketing materials to help them do the selling. So far, so traditional.

But the sales team didn’t really know about the legacy of the brand and the long association with film, especially in the UK. Instead of a series of sleep-worthy PowerPoints, they were each given a customised PSP loaded with film content. Not only could they educate themselves, but they could educate the bar owners as well. And importantly, have some fun doing it.

And it worked (from after the jump) – “analysis has shown that every sales representative who was given a PSP met all their sales targets for the relevant quarter. Anecdotal feedback also confirmed that without exception, the PSP was regarded as the best sales presenter ever received. As a result, Foster’s is now reviewing further rollout of the tool.”

This is a great example of an agency, in this case Lowe Rivet, stepping back from the brief and thinking about what needs to be achieved and by whom. Again, in digital we’re often too proud to offer clients ready-made solutions. But custom is not always king. Often – and increasingly more so as every single facet of digital possibility has a web 2.0 offering – it just makes sense to take something pre-engineered, and tweak it as required.

via i believe in advertising

In digital, I often feel that there is a tendency to overwork ideas. Longer non-linear time frames, coupled with clients who were sound alseep during the single-minded proposition part of their marketing degrees, don’t help the situation. Many many times I’ve sat in meetings that were overcomplicating an idea for on other reason than habit.

But not all ideas need to be ground breaking. Some just need to be simple, timely and well executed. And this new press campaign for Sony Walkman is a perfect case in point. Its not a new idea by any stretch, but its executed with a sense of calm elegance that elevates it above the clutter.

via i believe in advertising

Warning! More shameless self-promotion… 2 days after it launched and Everything Matters has already won the FWA! That’s gotta be a record turnaround!

UPDATE! Everything Matters makes the front page of Creativity Online as the Interactive Pick of the Day 05.09.2008

Brilliant piece of work responding to the gamers who posted a glitch in the EA game Tiger Woods that allowed you to play from the water like a modern-day Jesus. Rather than issue a patch to the game, they hit the problem head-on without fear in this simply awesome viral . “It’s not a glitch. He’s just that good.”, and frankly so are the agency and client behind this.

Warning! Shameless self-promotion!

Everything Matters is much more than a consumer-facing website. It is the entire comms platform for Panasonic Europe through to 2010. At its most basic Everything Matters is a content portal or hub, created to be a central repository for the various amazing brand stories that Panasonic has to tell, but has yet to do so.

The content was conceptualised to be varied in both form and depth – sitting somewhere between a print ad and a website. In other words, some information but with the visceral impact and simplicity of a print ad, aided where possible by interactivity.

Both in style and approach, it is a radical departure for Panasonic. There is very little product detail on the site and the soft gradients on white were dispensed with for a more tactile and human art direction. Major battles that we fought very hard to win.

Created by de-construct.

It might be about 5 years old now, but the Global Rich List is one of those ideas that just gets better with age – aided by the unfortunate growth in the rich/poor divide.

But what makes this such a brilliant piece of communication is the irony inherent in the mechanic. It makes you feel both good (rich) and bad (selfish) by ranking you against everyone else on the entire planet. And it is this duality that compels action. A very clever way to cut through the constant pressure of “keeping up with the Joneses” and highlight what a little change from your pocket could do for the world’s poorest.

An almost perfect gem from Poke London.

Brandtags is an absolutely genius idea by Noah Brier (a strategist at Naked). The idea is to chart public – a.k.a consumer – perception of brands via user-generated tags.

Where the project becomes really valuable though is in playing backwards. Here you have to guess the brand, and the tags become a chart of the efficacy of a clear and coherent comms strategy. Those that have got it right are immediately identifiable by a few massive tags. Those unsure of exactly who they are (and obviously have conflicting comms messages) are reflected in a mass of different tags.

Hardly a true and accurate cross-seciton of the population (yet), but nevertheless if i was a brand manager, I’d have this bookmarked and be charting change over time.

Big up to Naked as well, no doubt this idea was hatched on their time ;)

Converse has just unleashed a myriad of puzzling and irreverent urls. Get the overview here.

For example, Out of your league girl teaches the hapless about everything from being creepy, to confidence, motivation and passion. Then there’s the trials of Silky Steve and his very English dreams of becoming a superstar US basketballer.

But the most interesting idea by far is the spelling bee, where you get given a word and then have to google it and then click on an adsense ad to get to the next round. I wish it would work for me, but the doesn’t :( I guess because i’m not in the USA? If anyone is, then I’d love to know more about how it works.

I can only assume it was done by their agency, Butler Shine Stern and Partners.
via leigh.

“After the countdown at Whysoserious.com/Overture ends, the Joker “Jokerizes” nearly every single website in the game, some containing a puzzle piece. In addition, “Joker signals” are projected onto the Woolworth Building and Sears Tower. Solving the puzzle piece riddle leads to Whysoserious.com/Kickingandscreening, which offers free tickets to a pre-release screening of The Dark Knight.”

Another one from Absolut and this time the seem to be right back on track! Be KANYE is a pretty fun piss-take on late-night infomercials. Its not quite as good as menergy, but the girl is hilarious.

Not much on the site except for some pretty good bad design and a countdown timer – to who knows what? The infomercial was enough to get my address so let’s hope its worth it! Well disguised branding until the end frame…

via viral video chart

4Creative are simply awesome. To advertise the Kubrick season beginning this week, they’ve recreated the set of Kubrick’s ‘The Shining’ with mind-boggling attention to detail. The ad becomes a behind-the-scenes romp via all the main characters, resolving on ‘you’ being handed the script as the famous tricycle scene is about to be shot.

Its compulsive watching if for nothing else but to appreciate the sheer scale of a feature film. The ad itself was shot in one take as well which makes it all the more beautiful and breathtaking. Unfortunately its not embeddable, but you can watch it here.

Obviously they never got that message at Uniqlo HQ in Japan. Again they’ve released a lyrically beautiful piece of motion that just begs to be watched.

But unlike the uniqlock, this campaign ‘Dry in Motion’ is actually not weird and irreverent (albeit in that very compelling japanese way), but conceptually and strategically very strong. Oh, and it doesn’t hurt that absolutely everything looks good in super slo-mo. What I really like is how they show the same clip at different speeds, aided by power of good graphic design.

Get the screensaver or visit the site.

I love the simplicity of this graphic, which neatly sums up my waning love for virtual friends. Although I still have my profile, I use Facebook now almost exclusively as an advertiser. And for this its absolutely awesome (though expensive at times). Anyway I just had to get it out there – I’m not in love with Facebook anymore. Phew. I feel better already…

The Dark Knight is almost upon us, and it seems the marketing campaign to end all marketing campaigns is only getting warmed up. 10 PM today seems to be a big event, as seen by the countdown at whysoserious.com – one of the plethora of links within the ARG.

For example, there’s a new group called the C.F.B (Citizens For Batman), with their own recruitment video leaked on youtube. They even put the Bat signal on buildings in both Chicago and NYC.

But if you really want to see how deep the rabbit hole goes, then head on over to the wiki, where you’ll find things like email accounts from the Gotham Police as well as the Gotham Bank, fortune teller tickets edited by the joker which are codes to a map of the city (see the images below), text messages sent by human resources people and only god himself knows what else.

Honestly my head physically hurts considering the breadth and depth of this campaign. I would love to meet the team behind this. I can only suspect its actually The Architect from the Matrix. No one else could possibly keep on top of all of this…

Absolut has done more than its fair share of amazing online campaigns. And seemingly it cannot, or at least has not, put a foot wrong. Which is why this newest site Absolut Colours surprises me a little bit…

Gay pride is a good thing don’t get me wrong. Hell, most pride is a good thing, if it’s not without reason. But I struggle to see many people jumping on this UGC bandwagon, and the fact that its empty seems to prove me correct.

via the venerable adverblog (really, how does she keep down a full-time job?)

The thing i love most about this is the exclusion of the end line. Brilliant. Nothing like preaching to the converted! Gold film lion at Cannes for La Comunidad Argentina. Well deserved, and its not just because I have a moustache either…

The Cyberlions have been announced for another year. Check them all out when you get a chance, but I want to draw attention to the the Grand Prix in online advertising – Sol Comments. If you don’t know about this genius campaign, read about it here. Done by my mate and former colleague, the very talented, Chris Aune.

Something big is happening on YouTube. Something which is fundamentally going to change the way you and I use it. They may not look like much, but the newly added annotations allow you to embellish videos and even make them interactive.

Imagine the possibilities. Truly interactive narratives. User-defined endings. And even games (the example after the jump). Unfortunately the embed function doesn’t work, so you’ll have to jump over to check it out.

via Digital Examples

I can’t tell if i’m simply too cynical to believe this is true? Its a compelling idea but the tacky Wonka ticket ripoff and the cheesy CEO videos makes me think its part of some ARG to promote a new something. A MMORPG, perhaps its actually called ‘The golden clone’?!?!?! Anyway decide for yourself at Best Friends Again.

via Thrillist

This is a bit old now, but if you don’t follow the FWA you won’t know that my t-shirt brand the-affair recently won the FWA Site Of The Day.

Its a real honour – especially as we don’t quite have the same budget as a global car brand. Needless to say its been very good for us with tonnes of new people checking out the site. Thanks again to our resident Flash guru Kamil Gottwald for making it all happen. And if you’re in the position to give him work then please do, I can guarantee he’ll be amazing.

On a side note, that’s one bloody good business, £23.50 to enter and imagine how many per day they must get?!?! I’m sure it beats the financial hell out of selling t-shirts ;)

Normally I hate anything remotely resembling a ‘clever’ way for brands to enter my everyday life. And normally its not unfounded. So it was with apprehension that I opened the slightly bulging packet from ING Direct the other day. But to my great surprise, what I found inside was this brilliant piece of marketing.

With the exact same form factor (and weight) as a £1 coin, this ‘token of thanks’ allows you to (literally) save your pounds when grabbing a trolley in the supermarket. Now I avoid supermarkets like the plague, but for those who don’t or can’t, its the bank’s positioning made tangible. But above all, it is actually useful, so will no doubt get much attention around Britain’s hypermarkets. I wonder who the agency was? Anyone?

It all started with their collaboration with yugop. And wether you like their generic clothes or not, it seems that Uniqlo cannot put a digital foot wrong.

Their latest site Uniqlo Try is like a questionnaire on too-much protein shake. It uses videos of their customers within a PV3D engine to represent abstract data visualisation – thus making sense of the questions and bringing to life the statistics.