|19.01.2010 by Zoltan|
Really interesting Pepsi initiative called the Pepsi Refresh Project. Not a new idea, but the sheer scale of it should turn more than a few heads. Not to mention the fact that they’ve redirected their entire Superbowl spend to this ’social media’ idea.
Is this the beginning of the end for adland’s biggest institution? Will be interesting to see how it shakes out and whether or not it lives up to the rhetoric of making the world a better place? Thoughts anyone?