| 30.06.2009 by Zoltan |  |
The Dark Knight ARG. A (necessarily long) Summary
Quite simply, The Dark Knight ARG was unique. A potent illustration of how deep the rabbit hole can go, given that rare confluence of the 3 C’s – content, cash and client.
It will forever mark a new chapter in (film) marketing history and fill fanboys’ wet dreams for years to come. If Lucifer himself decided to walk amongst us as an ad-man, I doubt he could’ve done better.
10 million unique participants across 75 countries and 500,000,000 (yes that’s half-a-billion) organic media impressions sets the bar against which we should all be judged. This is the future of advertising so often talked about and so infrequently executed.
The Dark Knight ARG is oh-so-much more than the 31 spoof websites shown above, and you could do much worse than read the Cannes submission that helped it take out this year’s Titanium Lion. Well deserved to 42 Entertainment.
