| 26.06.2009 by Zoltan |  |
the-affair, the thinking man’s brand
the-affair is an indie label out of East London striving to rid the world of boring and dumb popcorn tees. They produce in limited runs of only 200 per design and each one is based on literature – hence their slogan “the thinking man’s brand”.
They’ve just dropped Batch.04 / Obscurity in time for the northern summer. The 3 new designs were begun from slightly more obscure sources than usual, but the results speak for themselves.
Strange Aeons is based on H.P Lovecraft’s very particular form of tenticled horror in The Call of Cthulu.
Whilst We comes courtesy of their insatiable fascination with dystopic fiction, this time via Zamyatin’s novel of the same name, widely agreed to be the inspiration for Orwell’s 1984.
And finally Corto’s Crash SS09 is a brand new aqua colourway of their best-selling (and now sold-out) Corto’s Crash.
Get on over there and grab yourself one before they’re all gone…
Full disclosure: I am one half of the-affair with my partner in crime Dave Black
