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30.06.2009 by Zoltan 
The Dark Knight ARG. A (necessarily long) Summary
Quite simply, The Dark Knight ARG was unique. A potent illustration of how deep the rabbit hole can go, given that rare confluence of the 3 C’s – content, cash and client.
It will forever mark a new chapter in (film) marketing history and fill fanboys’ wet dreams for years to come. If Lucifer himself decided to walk amongst us as an ad-man, I doubt he could’ve done better.
10 million unique participants across 75 countries and 500,000,000 (yes that’s half-a-billion) organic media impressions sets the bar against which we should all be judged. This is the future of advertising so often talked about and so infrequently executed.
The Dark Knight ARG is oh-so-much more than the 31 spoof websites shown above, and you could do much worse than read the Cannes submission that helped it take out this year’s Titanium Lion. Well deserved to 42 Entertainment.
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30.06.2009 by Zoltan Batman VS Joker BBoy
Interactive youtube vids have been around for sometime now, and whilst there have been some notable exceptions – boone oakley and Youtube Street Fighter – the majority of them are pretty crap.
Cue the ultimate BBoy battle between arch-enemies ‘the’ Batman and the Joker. It takes the Street Fighter concept several steps further in terms of both interactivity as well as out-and-out production values.
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29.06.2009 by Zoltan BillieTweets
I promised myself I wouldn’t do a MJ tribute post, but Billie Tweets is just too good…
Its definitely the coolest use of twitter I’ve seen in ages – basically a mashup of we feel fine’s keyword search and twitter’s real-time-y-ness with a good dose of MJ-rhythm for good measure – in short, Billie Tweets searches Twitter and then pushes the resulting tweets out word-by -word to the beat of Billie Jean.
Very very very good and brought to us by the talented kids over at 9astronauts
I wonder how long they were sitting on this idea before poor MJ (R.I.P.) kicked the bucket and they thought fuck it its now or never! Like the truth about MJ and those kids, I guess we’ll just never know…
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29.06.2009 by Zoltan 100 fans on facebook!
I have a favour to ask everyone – please go to facebook and become a fan of boredomisyourfault so i can land-grab the username. I have 78 at the moment but facebook’s terms state that you need a minimum of 100 fans to get the facebook.com/username URL.
C’mon, it won’t take a sec…
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26.06.2009 by Zoltan the-affair, the thinking man’s brand
the-affair is an indie label out of East London striving to rid the world of boring and dumb popcorn tees. They produce in limited runs of only 200 per design and each one is based on literature – hence their slogan “the thinking man’s brand”.
They’ve just dropped Batch.04 / Obscurity in time for the northern summer. The 3 new designs were begun from slightly more obscure sources than usual, but the results speak for themselves.
Strange Aeons is based on H.P Lovecraft’s very particular form of tenticled horror in The Call of Cthulu.
Whilst We comes courtesy of their insatiable fascination with dystopic fiction, this time via Zamyatin’s novel of the same name, widely agreed to be the inspiration for Orwell’s 1984.
And finally Corto’s Crash SS09 is a brand new aqua colourway of their best-selling (and now sold-out) Corto’s Crash.
Get on over there and grab yourself one before they’re all gone…
Full disclosure: I am one half of the-affair with my partner in crime Dave Black
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25.06.2009 by Zoltan White Void Folio
White Void’s (new?) folio is perhaps the most elegant use of Papervision I’ve ever seen. As an interface, it feels like the future simply because it is so damn intuitive. Oh, and the work’s not bad either :-p
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16.06.2009 by Zoltan facebook.com/yourname
If you haven’t already heard, Facebook has just released vanity URLs. They’re up for grabs now. Hit me up here facebook.com/zoltan.csaki, and make sure you grab yours before someone else does…
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11.06.2009 by Zoltan How deep does the rabbit hole go?
RabbitHoles 3D is some pretty cool tech, but waaaay under-utilised IMHO.
“The pieces are printed in the amazing form of RabbitHoles state-of-the-art digital motion holograms, which display 1280 frames of full-color, 3D imagery with up to ten seconds of fluid and seamless animation on a completely flat surface.”
Why is it that tech-leading artists have such a horrible aesthetic? The only artist that actually thought about the medium and what makes it interesting is Nape of the Neck by Jeremy Engleman (around 05:28).
Anyway it will be interesting to see if and how it gets picked up moving forward.
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03.06.2009 by Zoltan Laptop Friendly Cafes
Craig Barber has just launched a new service titled Laptop Friendly Cafes, which is quite simply “a website that lists great local spots to set up shop with your laptop”.
A good idea for sure, kinda like SF-Bay culture for the rest of the planet :)
I am however a little underwhelmed by the content. Not the list of cafes themselves, but what is (not) said about them. As they stand, the reviews are very functional.
But if I am going to use this site repeatedly, I want to know things about the cafe:
- What is the coffee like?
- Whether or not I can sit all day like a major tight-arse on 1 one coffee?
- Or if they have a 1-drink-an-hour policy?
- What’s the music like?
- Are the staff surly and aggressive or tree-hugging hippies?IMHO this is the type of content that will make the site a success and make me want to come back again and again.
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03.06.2009 by Zoltan Awesome placement
In digital, placement is everything. Yet it’s much rarer in TV-land to find the same level of creative placement. This ad for Optalgin (Israel’s leading pain killer) shoots that theory to shit.
It is so simple but i’ve never seen it before – an ad for a pain killer delivered during the live UEFA Championship Final only when the players are rolling around on the grass after a foul. Apparently the tagline reads “Tough pain? Optalgin for tough pains”.
The only thing that would make this better is if it was for a method-acting supplement – “Tough script? Optalgin. For acting.”
Archive for June, 2009
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