15.01.2009 by Zoltan

Most Contagious 2008

Every year we wait with baited breath for Contagious magazine to release their Most Contagious roundup of the year that was 2008. I’m only half-way through it, and its worth every bit of the wait.

No surprise that the Most Contagious crown went to Obama’s near flawless campaign. Unfortunately I was travelling for the final weeks, so missed all the meatiest stuff. If anyone can point me to a good round up I’d be most appreciative…

Anyway whatever you are doing – stop it immediately and go and read this report. You will not regret it.

15.01.2009 by Zoltan

Back for 2009

The ever insightful Ian Stevenson gives us this beautiful start to the new year. It may not be good advice for all the struggling retailers out there but it made me smile. And if you’re not scared of losing customers to Aldi, you could do worse than to follow it as a differentiating strategy…