| 07.09.2008 by Zoltan |  |
A (digital) tendency to overwork ideas…
In digital, I often feel that there is a tendency to overwork ideas. Longer non-linear time frames, coupled with clients who were sound alseep during the single-minded proposition part of their marketing degrees, don’t help the situation. Many many times I’ve sat in meetings that were overcomplicating an idea for on other reason than habit.
But not all ideas need to be ground breaking. Some just need to be simple, timely and well executed. And this new press campaign for Sony Walkman is a perfect case in point. Its not a new idea by any stretch, but its executed with a sense of calm elegance that elevates it above the clutter.
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