30.08.2008 by Zoltan

Global Rich List

It might be about 5 years old now, but the Global Rich List is one of those ideas that just gets better with age - aided by the unfortunate growth in the rich/poor divide.

But what makes this such a brilliant piece of communication is the irony inherent in the mechanic. It makes you feel both good (rich) and bad (selfish) by ranking you against everyone else on the entire planet. And it is this duality that compels action. A very clever way to cut through the constant pressure of “keeping up with the Joneses” and highlight what a little change from your pocket could do for the world’s poorest.

An almost perfect gem from Poke London.