30.08.2008 by Zoltan

Everything Matters by Panasonic

Warning! Shameless self-promotion!

Everything Matters is much more than a consumer-facing website. It is the entire comms platform for Panasonic Europe through to 2010. At its most basic Everything Matters is a content portal or hub, created to be a central repository for the various amazing brand stories that Panasonic has to tell, but has yet to do so.

The content was conceptualised to be varied in both form and depth - sitting somewhere between a print ad and a website. In other words, some information but with the visceral impact and simplicity of a print ad, aided where possible by interactivity.

Both in style and approach, it is a radical departure for Panasonic. There is very little product detail on the site and the soft gradients on white were dispensed with for a more tactile and human art direction. Major battles that we fought very hard to win.

Created by de-construct.