30.08.2008 by Zoltan

He’s just that good.

Brilliant piece of work responding to the gamers who posted a glitch in the EA game Tiger Woods that allowed you to play from the water like a modern-day Jesus. Rather than issue a patch to the game, they hit the problem head-on without fear in this simply awesome viral . “It’s not a glitch. He’s just that good.”, and frankly so are the agency and client behind this.

30.08.2008 by Zoltan

Everything Matters by Panasonic

Warning! Shameless self-promotion!

Everything Matters is much more than a consumer-facing website. It is the entire comms platform for Panasonic Europe through to 2010. At its most basic Everything Matters is a content portal or hub, created to be a central repository for the various amazing brand stories that Panasonic has to tell, but has yet to do so.

The content was conceptualised to be varied in both form and depth – sitting somewhere between a print ad and a website. In other words, some information but with the visceral impact and simplicity of a print ad, aided where possible by interactivity.

Both in style and approach, it is a radical departure for Panasonic. There is very little product detail on the site and the soft gradients on white were dispensed with for a more tactile and human art direction. Major battles that we fought very hard to win.

Created by de-construct.

30.08.2008 by Zoltan

Global Rich List

It might be about 5 years old now, but the Global Rich List is one of those ideas that just gets better with age – aided by the unfortunate growth in the rich/poor divide.

But what makes this such a brilliant piece of communication is the irony inherent in the mechanic. It makes you feel both good (rich) and bad (selfish) by ranking you against everyone else on the entire planet. And it is this duality that compels action. A very clever way to cut through the constant pressure of “keeping up with the Joneses” and highlight what a little change from your pocket could do for the world’s poorest.

An almost perfect gem from Poke London.

30.08.2008 by Zoltan

Imperial Fleet Week SF

Someone has mixed politics and geek-ism to perfection in this wonderfully poignant film about ‘Imperial Fleet Week’. I wonder if any of the Americans watching this made the leap into empathising for the Iraqis? Or if it was just a really good bit of motion tracking?

via andreas

15.08.2008 by Zoltan

LHC Rap

I’m currently reading Parallel Worlds: A Journey Through Creation, Higher Dimensions, and the Future of the Cosmos by Michio Kaku. Though credited with making theoretical physics accessible, its clearly a relative concept because I don’t understand even the half of it. Thankfully some crazy cats at the LHC do, and what better way to connect with the disenfranchised youf than to rap about it? This is so geeky its beyond awesome :)

via viral video chart