12.07.2008 by Zoltan

brandtags

Brandtags is an absolutely genius idea by Noah Brier (a strategist at Naked). The idea is to chart public - a.k.a consumer - perception of brands via user-generated tags.

Where the project becomes really valuable though is in playing backwards. Here you have to guess the brand, and the tags become a chart of the efficacy of a clear and coherent comms strategy. Those that have got it right are immediately identifiable by a few massive tags. Those unsure of exactly who they are (and obviously have conflicting comms messages) are reflected in a mass of different tags.

Hardly a true and accurate cross-seciton of the population (yet), but nevertheless if i was a brand manager, I’d have this bookmarked and be charting change over time.

Big up to Naked as well, no doubt this idea was hatched on their time ;)