11.07.2008 by Zoltan

Who said screensavers were dead?

Obviously they never got that message at Uniqlo HQ in Japan. Again they’ve released a lyrically beautiful piece of motion that just begs to be watched.

But unlike the uniqlock, this campaign ‘Dry in Motion’ is actually not weird and irreverent (albeit in that very compelling japanese way), but conceptually and strategically very strong. Oh, and it doesn’t hurt that absolutely everything looks good in super slo-mo. What I really like is how they show the same clip at different speeds, aided by power of good graphic design.

Get the screensaver or visit the site.