10.07.2008 by Zoltan

Batman heats up on 10.07.08

The Dark Knight is almost upon us, and it seems the marketing campaign to end all marketing campaigns is only getting warmed up. 10 PM today seems to be a big event, as seen by the countdown at whysoserious.com - one of the plethora of links within the ARG.

For example, there’s a new group called the C.F.B (Citizens For Batman), with their own recruitment video leaked on youtube. They even put the Bat signal on buildings in both Chicago and NYC.

But if you really want to see how deep the rabbit hole goes, then head on over to the wiki, where you’ll find things like email accounts from the Gotham Police as well as the Gotham Bank, fortune teller tickets edited by the joker which are codes to a map of the city (see the images below), text messages sent by human resources people and only god himself knows what else.

Honestly my head physically hurts considering the breadth and depth of this campaign. I would love to meet the team behind this. I can only suspect its actually The Architect from the Matrix. No one else could possibly keep on top of all of this…