10.06.2008 by Zoltan

A token of thanks

Normally I hate anything remotely resembling a ‘clever’ way for brands to enter my everyday life. And normally its not unfounded. So it was with apprehension that I opened the slightly bulging packet from ING Direct the other day. But to my great surprise, what I found inside was this brilliant piece of marketing.

With the exact same form factor (and weight) as a £1 coin, this ‘token of thanks’ allows you to (literally) save your pounds when grabbing a trolley in the supermarket. Now I avoid supermarkets like the plague, but for those who don’t or can’t, its the bank’s positioning made tangible. But above all, it is actually useful, so will no doubt get much attention around Britain’s hypermarkets. I wonder who the agency was? Anyone?