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30.05.2008 by Zoltan 
Want to see the future?
Well, not really ’see’ the future so much as read about it, courtesy of IBM’s labs. The Next 5 in 5 is a quick 5-minuter about the 5 biggest changes over the next 5 years, like your food getting its own passport (no lie)!
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30.05.2008 by Zoltan Magnetic Movie
Magnetism in deep space is not the usual subject matter for short films, but Magnetic Movie does a beautiful job of bringing the subject to life. I can’t help thinking how similar this is to data visualisation - bringing out the inner beauty of things are that we cannot see.
My only criticism is that you can’t embed the film, so you’ll have to hit the jump to see it. Please do though, it’s very beautiful.
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30.05.2008 by Zoltan Honda - When execution falls short of strategy
Yesterday everyone was abuzz about the new Honda skydiving spot “Difficult is worth doing” - the first ad to go out ‘live’ without post or editing. Whilst I appreciate the spectacle and the notion of being first, the result leaves me somewhat underwhelmed considering the strength of their previous ads.
If your position is “difficult is worth doing” then its a no-brainer that you would illustrate it by doing something difficult. More importantly though, you would choose something which is instantly appreciated courtesy of previous experience. The problem for me is that neither ’skydiving’ nor ‘creating an ad’ falls under most people’s list of previous experiences.
Granted, spelling out H-O-N-D-A probably is very very hard to do whilst rushing towards the earth at terminal velocity, but it just doesn’t look like it. And unless you’ve actually been skydiving (I haven’t, but what % of the population has?) then you just wouldn’t know. The same applies to the act of creating an ad. Does anyone outside the industry care whether the spot is live or not? I really can’t imagine so.
So that’s where this falls down for me, the strategy is great but its the execution is (forgive me) up in the clouds.
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30.05.2008 by Zoltan Computers have a sense of humour too
OK, it might be unintentional, but sometimes computers can be more beautiful than we give them credit for. Travel plans to Hell, anyone?
via pingdom
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29.05.2008 by Zoltan Who doesn’t want to see themselves in 360?
360 Snap! is not a new card game where you sit in a circle, but a campaign from Vidal Sasson Japan. User-generated 360’s of people in a Moet-esque ‘be incredible’ photoshoot, complete with lens-flare-star-bursts and of course wild Japanese haircuts! I like the guy who’s jumping every time, looks like he’s floating…
If only the-affair had such high production values…
via swifty
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23.05.2008 by Zoltan Back on the air…
You may have noticed that this little corner of the blogosphere has been pretty quiet of late. This is mainly because I’ve been in the process of moving to Amsterdam. And i’ve been on holidays. And there’s that little thing called work which always seems to get in the way of blogging.
Anyway I’ve got a massive backlog of incredible work I’ve seen and over the next few weeks I’m hoping to get up to speed. Thanks again for your patience.
Oh, and if anyone out there lives in Amsterdam, I’m looking for drinking mates ;)
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23.05.2008 by Zoltan GTA4 Staying Alive
User-generated (in its loosest sense) GTA4 mashup, which is only really a new soundtrack. But it fits so perfectly that you wonder why the agency didn’t think of this? Surely the rights couldn’t be too much for Rockstar? Just like Cadbury’s Gorilla, spend what you have to spend on the track. After all, there’s no talent cost is there?
via digital examples
Archive for May, 2008
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