| 07.03.2008 by Zoltan |  |
This is how you advertise in France
Was in Paris a few weekends back and found this in the Metro. No fear of Mad Cow Disease over on the continent that’s for sure. But apart from that what got me was why on earth they would feel that a cow’s head is the best way to advertise an agriculture trade show? And did they really shoot that cow in a studio? Mais oui, mais oui I hear them cry. Of course the cow has to look good, or no one will come to the show, right?
And don’t even get me started on why they thought media placement on the Metro was a good idea. Surely there’s not that many farmers riding the Paris underground… Or is there?
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Che Guerilla says:
I am French and I gotta explain this even if I don’t really appreciate this print.
The thing is that this agricultural trade show is set up for urban people who have never seen a pig in all their live (oh how can this be possible?). Plus every year takes place a cow beauty contest which is very famous all across the country. So this explains everything.
Anyway, it is still a lame ad
Greg says:
we get paid to do this in france as well :
http://www.gluetube.fr
Matt says:
But mais non, it is a very attractive cow. Intriguing and beguiling to the average Frenchman. You just cannot understand its cultural relevance. I am sure they post Tim Tams adverts on French ad blogs.