07.03.2008 by Zoltan

Nikon USA relaunches

Nikon has just relaunched their US portal, designed by my good friend Tom Kershaw, ex de-construct. Apart from the de rigeur Papervision homepage, I like the fact that the EXIF data (all the stuff the camera records every time a shot is taken) has been used as a hook for design, and a pathway into the content. And its nice to know that there are some clients out there brave enough NOT to overload the homepage with 17 content boxes / promotions.