06.03.2008 by Zoltan

Reversal of duties, a world first?

This latest ad for Volkswagen in the UK is not an original idea, and has a fairly vanilla strapline. So why am I posting about it?

Because its worth mentioning for a very different reason - the reversal of media. Normally online supports and extends the traditional big-budget TV spot. In this case though the TV spot is advertising the new all-singing all-dancing fully-flash Volkswagen UK website itself and nothing more - a first as far as I know.

A collaboration between DDB London and Tribal London, it is still very well executed and apart from the cheesy german-techno-eque soundtrack, I like it a lot. And for all you 72dpi kids out there, fret not. One day you’re beautifully gradiented website just might make it onto telly…