27.02.2008 by Zoltan

Compressed by Stuffit

This is (the best) one of a new series of ads for the compression software stuffit.

What I love is how simple the idea is and how profoundly it delivers the product benefit - take something large (in this case in duration) and literally compress it to almost nothing. As an idea its got awesome potential for growth and near limitless application, bar real-life.

And from a media perspective, the fact that they are so short works directly to their benefit, as there’s just no way that suffit has the media spend of other software companies like Microsoft or Adobe.