26.02.2008 by Zoltan

Sound of Colour

Sound of Colour Is a new campaign from Gap.

Although it is a shamelessly direct copy of the brilliant adicolor campaign, I still think its interesting from the perspective that they are funding the creation of real content (5x songs and accompanying music videos) but only licensing it for the duration of the campaign. After that, the artists are free to use the music as they wish. Not sure if this is part of a wider trend, but it certainly feels more ‘real’ and less like marketing than normal.