05.02.2008 by Zoltan

Obama / Clinton Lovefest x Axe

Adland is not usually known for its prescience, but after today that all might (hopefully) change - courtesy of this piece of perfectly-timed advertising in response to the recent Obama / Clinton “lovefest”. Just in time for Super Tuesday, the ‘Axe Effect’ is so strong that Clinton has defaulted to Obama. Its so far from being true as to be actually quite funny. As such, it is a nice (if temporary) tangent from their normal positioning.

via Emily