18.01.2008 by Zoltan

Finger fracture

Check out this new game by Vans, called “Finger Fracture” being developed specifically - SPECIFICALLY - for the iPhone. The screenshots look pretty cool, but its the fact that we used to make little skateboards out of wood/perspex back in high school and ‘ride’ them around the stair railings that makes this so appealing to the very people that are now owning iPhones.

It seems a pretty big gamble to put so much resource into such a tiny platform, but I’m certain its going to pay off ten times over in brand equity for Vans. We all need more clients like this - money where their mouth is - taking risks the size of their own (substantial) cojones!

via trend watch