11.01.2008 by Zoltan

Cloverfield continues

What better way to build suspense than to make the latest viral for this year’s second biggest film in every language other than English? Above is the German version, but you can take your pick from Russian, Japanese, Spanish which includes a little extra footage, or Italian for a bit of google earth goodness, or French where they even interview one of the ‘worker’s’ wives…

Translations to most of these can be found here, but what I like the most is that they’ve seeded a little bit of content in each one - basically forcing you to watch all of them to get the full picture. Not only does this increase dwell times, but reveals extra nuggets of information to the patient - such as the tidalwave.com link at the bottom of the Italian version. (Unfortunately it seems to be nothing apart from a standard parked domain page, though I could be late or wrong, but i’m not such a big fanboy as to go through all the links to find out).

Get more your non-traditional marketing fix at the ‘official’ blog, and of course the official site can be found here.

But either way, Cloverfield still has nothing on the The Dark Knight’s marketing department.