20.12.2007 by Zoltan

Ahhh to be an evil henchman

Since Blair Witch redefined the way movies are marketed, they’ve only grown more sophisticated in harnessing the viral power of the interweb to their (economic) advantage. Currently leading the field is Warner Bros. with their campaign for the new Batman movie due in 2008, The Dark Knight.

To sum up, there was a game on the movie’s unofficial official site, and if you won you got a virtual teddy bear (no big deal). But each teddy came with a real physical address and a note (OK getting interesting). Each address was a bakery in a city in the US, and if you were the first one there you got a cake with a phone number written in the icing (this is getting very cool). But it gets waaaaay better… Inside the cake was “an evidence bag - complete with Gotham City Police printing - that contained a cell phone, a charger, a Joker playing card and a note” with instructions to wait for a phone call, from The Joker himself (now that’s a pretty fucking amazing campaign stunt).

Get that, a REAL cake with a REAL phone and the REAL possibility that whichever fanboy who bothered to go to the effort to get it in the first place, will no doubt carry out to-the-letter, whatever finally comes through in the phone call…

So The Joker’s Army comes to (real) life. Read more here.

via poke NY