17.12.2007 by Zoltan

S4/C’s idents are voice-reactive

I have no idea how this works but the concept is that good that I don’t care. The new SC/4 idents by Proud Creative are voice-reactive which means the edit changes each and every time a new voice-over is laid over it. Theoretically this means that no one will ever see the exact same ident twice, which is nothing particularly new online, but quite something in the world of broadcast.

via CR