07.12.2007 by Zoltan

Snickers goes all Donnie Darko

Funnily enough today I’ve been thinking a bit about Stefan Sagmesiter’s famous quote “Style = Fart”. Then I come across this new spot for Snickers, and I figure he’s crazy to no longer believe himself. Someone saw Transformers and thought that if they make big ugly reptiles instead no one would notice, then slap a (*brilliant) strap like “Don’t Stop” and bingo! we got a new campaaign. Either that or when you eat Snickers you turn into a sugar crazed 10 foot reptile hell-bent on destruction? I can’t quite figure out which one would actually sell more widgets…