07.12.2007 by Zoltan

Only in Italy: Part 2

Yet again, it seems the Italians just love to go one step too far. I’m not sure why anyone would want a coffin calendar in the first place, but I guess if you’re dead set (sorry, couldn’t help myself) on making one, and you’re Italian, then drape it in women… Unfortunately the Pirelli girls were busy the day of the shoot.

I’m still not convinced that a calendar is the best form of marketing for a coffin maker, unless of course the concept is that old people have nothing better to do than site around and count off the days??? Then again, if you’re making a coffin calendar, I don’t think a good concept is top of mind…