| 07.12.2007 by Zoltan |  |
ASCII adwords
This campaign for Sixt car rentals in Germany, by Jung von Matt, has got to be one of the simplest and smartest campaigns I’ve seen in a long long while. All they did was convert standard word-based text ads into ASCII-based text ads. The result? A 47% increase in clickthrough than before.
Simply brilliant and brilliantly simple. Please not, when I casually drop phrases like “All they did…”, I am of course expecting that you’ve read my recent post on simplicity. It is in no way meant as a degradation to the fine thinking at JvM.
via Martin Cedergren, ECD, AKQA Amsterdam courtesy of adverblog
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Royal Pingdom » Smart and funny use of Google Adwords says:
[...] here is an example of completely changing a rental car company’s approach to text ads. The pay-off? A 47% increase in [...]
Những cách quảng cáo “thông minh” | ExD Sandbox says:
[...] Jung von Matt và đã đem đến kết quả khả quan. Số người click vào quảng cáo tăng lên 47%. Một con số ấn [...]