07.12.2007 by Zoltan

Advertising is reborn. Gives thanks to Mother Wacom.

Who would’ve thought that the paradigm shift in advertising we’ve all been reading/talking about for so long would be delivered by the Wacom? That tool favoured by graphic designers the world over…

A group of writers in this campaign by Mediafront in Norway for Sol, monitor the sites where the banners are live and update the commentary on the fly. Thus creating a real-time dialogue with the brand not experienced since the last time you called customer service (probably in India) and got so frustrated you probably hung up swearing your head off (or at least I did, fucking Paypal…)

Unfortunately I can’t understand a word, but damn those writers must’ve had some fun!

via adverblog