22.11.2007 by Zoltan

Everything you do affects your children

This poster for Nicorette is an absolutely brilliant piece of communication. Short of your child pointing to the empty pack of Marlboros in the gutter and muttering “daddda…. daddda….” this is about as close as advertising can come to helping you realise the fact that smoking is just simply shit for growing lungs. I cut it off, but the copy reads “Everything you do affects your children. Stop smoking with Nicorette.”

via i believe in advertising