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30.11.2007 by Zoltan 
Kia-Ora
We’re having a walk down 80’s advertising lane here today at de-con. This is one of the best. Enjoy the whimsical animation and get that warm summery feeling when he picks up the sun like a basketball!
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30.11.2007 by Zoltan Military tough
If you’re going to create a watch brand called ‘Kalashnikov’, then you’re quite obviously going to produce ads that look like this. Be that as it may, the concept of ‘military tough’ distilled in the name is visually reinforced in a simple, powerful way.
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30.11.2007 by Zoltan Google and mobile
There’s tonnes of buzz flying around about Google and its impending foray into everything mobile, but this little piece of news is interesting and scary in equal measure. Today they have launched a beta technology called ‘My Location‘ that uses “triangulation to provide you with approximate location information, so it will work on phones without GPS”. This is pretty big news for consumers as previously this tech was something reserved for governmental agencies and Hollywood alike.
What’s the benefit to the big G then? Well of course if they know where you are, even roughly, then they can micro-target local ads to your phone. And with the release today of figures showing that there’s over 3.3 billion mobile accounts on our little planet and 59 countries with mobile penetration over 100 percent, the big G’s obviously not in it for the goodwill.
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30.11.2007 by Zoltan Only good potatoes
Something of a silly idea, for Pfanni but the naivety of the illustration is perfect, and above all it made me giggle and then smile ;) Part of a series including Mother Teresa, Ghandi and Robin Hood. Great work out of Hamburg from Jung von Matt.
Importantly, each of the executions works independently. You don’t have to see the series to ‘get it’, which is more than can be said of numerous executions in this latest campaign for a new men’s magazine Shortlist by TBWA\London.
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29.11.2007 by Zoltan Paper sculpture on acid
Jen Stark makes sculptures out of paper that will literally blow your mind. The intricacy of these is nothing short of incredible, and the explosions of colour against the stark white grounds is simply beautiful.
via swfity
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29.11.2007 by Zoltan Maeda X Reebok
Based on his simplcity theory #3:TIME, the aptly named timetanium (did you see what they did there? pretty amazing huh?) is Maeda’s first foray into the shoe game. I can’t say I’m in love with the green vomit on the heel, but the grey lines are nice. I can imagine the process of this must’ve been amazing, and unfortunate that the product falls well short in its final execution.
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29.11.2007 by Zoltan Musing on Obesity
You might’ve seen that doco by a guy called Spurlock on McDonalds and on the whole obesity problem as a whole. But honestly, it was a little low-brow, no?
Thankfully, Mark Wentzel has come to the rescue of all black-turtleneck wearing design geeks with his ‘XLounge’. The only real shame is that the people most affected by obesity are almost certainly not in the market for an Eames chair, let alone a parody. But hey, its still a great idea!
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29.11.2007 by Zoltan No aquarium is big enough
Check out this amazing poster, every detail of it is perfect - the glass fronted site, the clearly too-big Orca and then the unsquashed type above it all. This is a powerfully simple idea, elegantly executed. Word.
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29.11.2007 by Zoltan Simplicity
In communication, simplicity it fundamental to people truly understanding what you’re trying to say. Wrap an idea in the wrong words and no matter how good or incendiary that idea might be, there’s a good chance no one will end up listening. If you’ve been reading this blog for sometime you’ll know that its often only the simplest ideas that I bother to write about. Let me therefore bring your attention to a recent article on the re-launched advertising for peanuts.
They argue that due to the digital nature of everything, complexity has become du jour and the easy fall back position. Why? because simple is very fucking hard. Shit John Maeda, über geek/artist and father to much of what we take for granted nowadays, made it his mission to develop the tools and mental framework we all need to deal with our overly-complex digital world - and he’s called it the “Laws of Simplicity”.
So simplicity is hard - hard to concept, hard to capture and even perhaps harder to sell - but it must be our end goal every single day we sit down to communicate. To quote from Chairman Jimmy at Peanuts, “If easy is one end of the continuum, simple is the other”. I know which end of the spectrum I’m aiming for. I hope you join me…
BTW if you don’t already read peanuts I can highly recommend it, especially since the re-launch. Its become an outpouring of ideas and discourse rather than the customary creative showcase of so many other blogs. Well done guys!
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29.11.2007 by Zoltan Polish Posters
Good archive of Polish poster design since 1940, with a bit of Saul Bass thrown in for good measure (and I guess influence/reference).
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29.11.2007 by Zoltan Russian Constructivism - Part II
Continuing on the Russian Constructivist tip, Daily Soviet Poster is a more traditional archive, more militaristic in its subject matter and with that hardness not present in the previous post.
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29.11.2007 by Zoltan Russian Constructivism - Part I
Good archive of Russian Constructivist inspired ads / posters.The time periods seem to differ wildly, but what I find interesting is a softness present in many of them, which is not often seen in this style…
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22.11.2007 by Zoltan Everything you do affects your children
This poster for Nicorette is an absolutely brilliant piece of communication. Short of your child pointing to the empty pack of Marlboros in the gutter and muttering “daddda…. daddda….” this is about as close as advertising can come to helping you realise the fact that smoking is just simply shit for growing lungs. I cut it off, but the copy reads “Everything you do affects your children. Stop smoking with Nicorette.”
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12.11.2007 by Zoltan Campari
Lovely piece of art direction and photography for the latest Campari calendar. via the omnipotent i believe in advertising.
Archive for November, 2007
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