11.10.2007 by Zoltan

Upgrade to BA

Interesting plaguiarism appropriation of the Getty-commissioned Sumona project ‘Information’ by Agency.com for the latest BA campaign. The worst thing about it is not that the photos are truly awful stock, but that the feeling of the zoom transition is just not right. The difference between the fullscreen photo and its component photos is too harsh, with too few tones replicated in the composite. It seems the client must’ve baulked at the rising cost of the shithouse stock photography!

via adverblog