02.10.2007 by Zoltan

Open to Anything

Full credit to Nokia for being so quick on the uptake in this new campaign aimed squarely at the (now very pissed off) early iPhone adopters… But I must say I was sorely disappointed when I tried to find the campaign online. Apart from the mac rumour sites and a few ad blogs, all I found was this glorified Flash banner and only on nokia.com!

How but how can such a massive opportunity to talk directly to iPhoners (read: people that spend shitloads of cash online already) and NOT have an integrated/online component. Why not create a dialogue with these people? IMHO the whole thing should’ve been online - Nokia should’ve bought all the ad space on all the Apple rumour blogs… In the end its a great idea, perfectly timed, but a wasted opportunity as nothing more than a nice poster.