07.08.2007 by Zoltan

Swedish for ’sex sells’

The Swedes love their FS video, and this latest site from Axe (Lynx here in the UK) doesn’t dissapoint. Can’t say its highbrow in any way, and its certainly not intelligent advertising (more like the sledgehammer-effect). There’s not much to it in terms of interactivity - although the rewind-time effect is a nice touch - but who doesn’t want to just sit back and watch bikini-clad models re-enact every male fantasy, all in a row?!?!

via leigh