25.06.2007 by Zoltan

New C-Class site

This new Mercedes (UK) C-Class site went around work today, and I thought it was worth mentioning because it stands out for its lack of car-porn photography. Instead, it uses little interactive experiences to illustrate the product points (check out the pink section), but does so in a very restrained, let’s say Mercedes, way.

Only at the very end do you get a small 360 of a white car on a white background. Nice, subtle work by Agency Republic.