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31.01.2007 by Zoltan 
Cast Me!!!
This Australian initiative is trying to use myspace as a casting agent by tapping into everyone’s desire to be famous – be it for 15mb or 15mins. I think its a super simple idea and thus is almost certain to work very very well…
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30.01.2007 by Zoltan Tetris
A little unusual in its application, but no less addictive i’d say ;) And think about all those annoying bleeps being replaced by the woderously sublime sound of smashing glass…
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28.01.2007 by Zoltan Secret Wars QF
Last night saw another massive Secret Wars night. The place was so rammed you could hardly move… Alfa male slammed sickboy, and Its pretty fucking amazing what these guys can produce in 90 minutes..
Technorati Tags: graffiti
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25.01.2007 by Zoltan Dynamic identicons
He might not have much idea about colour, but Don Park knows a thing or two about IP addresses. So obsessed is our Don that he’s gone ahead and made dynamic ‘identicons’ for everyone who comments in this guy’s blog based on their IP. As I’ve said before, i think IP information is a really cool way of generating difference, most especially with brands and identity systems that live primarily online.
For all the techies, get the source here.
via info aesthetics
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24.01.2007 by Zoltan P-Rod for nike
This is probably not new, but its still al lovely simple idea and brilliantly executed.
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24.01.2007 by Zoltan All-over Vuitton
So it seems the all-over craze has made it off tees and onto the proper street ;) sorry, couldn’t help the (admittedly awful) pun!
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24.01.2007 by Zoltan Sublime TV spot
As a rule, I don’t normally post TV spots, because I think by and large they are mostly overpriced-adland-ego-trips. However, occasioanlly a sublime one with a beautifully strong and simple concept that doesn’t use a sledgehammer to ram it down your throat comes along… And this latest ad by Saatch & Saatchi Sydney falls into this category. I won’t tell you what its for or i’ll spoil it, so you’ll just have to watch it…
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22.01.2007 by Zoltan Need some sun?
Stuck in the middle of winter, this absolutely brilliant campaign made me instantly smile for its simplicity and impact, by serviceplan, munich
via ads for peanuts
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22.01.2007 by Zoltan 2007 logo trends?
According to LogoOrange, these are the 11 trends that will define logo design in 2007. There’s definitely something for everyone, so I’m not sure exactly how something gets ‘trend’ status, but hey… Anyway I’m surprised the web 2.0 ‘wet effect’ only comes in at number 3 :-P
via joel
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22.01.2007 by Zoltan Pjotro II
Remember Pjotro? Well, he’s back with the sequel, and… it could’ve been good but its really shit :) The ‘trailer’ is awesomely bad/funny depending on your POV…
via Richard
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22.01.2007 by Zoltan Is ‘curator’ a redundant idea?
Hack-Able Curator is an interesting idea whereby a robotic arm takes over the role of curator in a photographic exhibition. By using a combination of Flickr as the source and an SMS rating system, the project effectively hands control over to the user/viewer. Not only is this a very cool idea, but being able to affect an exhibitionis a compelling one indeed.
But obviously it could be anything that you are affecting, and the grander the scale the better the impact. Imagine if you could control the lights on a bridge? Rr what film gets played at your local cinema? or… whatever…
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21.01.2007 by Zoltan Uniqlo Mixplay
What better to sell boring clothes than a bunch of Japanese guys doing weird dances? The loop-based mixer idea is by no means a new one, but this is executed very well nevertheless. And you just can’t help but enjoy Japanese guys trying to be superfly b-boys!
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18.01.2007 by Zoltan Old Spice
Not being American, I don’t know who Bruce Campbell is, but I like his monotone delivery in this cheeky Old Spice spot. I also like the round room idea, with the obscenely long and totally kitsch naval painting. Also the fact that he finishes in the mirror-image of where he starts. And the freaky other-wordly fire starting of its own accord. Very understated cool…
Archive for January, 2007
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