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24.10.2006 by Zoltan

Computer Arts Branding Issue

Zoltan Branding OK, this is a shameless piece of self-promotion, but yours truly has been published in Computer Arts. The piece covers digital branding and in a nutshell my argument goes something like this: What is becoming interesting is that online brands can - and indeed must - interact individually with the end-user. To this end, systems as opposed to static logos are the future. Finally is also no reason why brand identities will remain exempt from the remix/web 2.0 phenomenon. Read the full article

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One Response to “Computer Arts Branding Issue”

  • 05.24.2007
    Boredom Is Your Fault » Blog Archive » Dynamic identicons says:

    [...] He might not have much idea about colour, but Don Park knows a thing or two about IP addresses. So obsessed is our Don that he’s gone ahead and made dynamic ‘identicons’ for everyone who comments in this guy’s blog based on their IP. As I’ve said before, i think IP information is a really cool way of generating difference, most especially with brands and identity systems that live primarily online. [...]

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