23.10.2006 by Zoltan

Ikea spot

This new spot from Ikea is one of the best ads I’ve seen in ages. Like always - a very simple idea executed with humour = a winning combination.

Ikea sells shit - but hey, its cheap so everyone buys it anyway… So what better way to highlight this than not show the product at all and focus simply on price… but do it with humour. Oh, and having a client with the balls to agree to a completely black TV spot is a rare-occurence indeed. Brilliant…