| 19.10.2006 by Zoltan |  |
I _ this ad
Started in Berlin by Xgeronimo and continued in Seoul by Rebelbaby, “I _ this ad” brings dialogue to the one-way street that has been Ad-land for as long as we all can remember. Though not the first time this idea has been done, what I like about this version is the nice hybrid between the über-crafted language of advertising and the off-the-cuff language of online emoticons… It’s not quite Web 2.0 for outdoor, but its a start to giving voice - and dialogue - back to the normally voiceless targets of the Ad beast.
Posted in:
